Platform Soup 🥣 - Carney
The Daily Carnage

Platform Soup 🥣

Making data make sense in the hodge podge of data sources.

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The Importance of Organizing Your Data Across Multiple Platforms

People may think that marketing is “easier” than ever because there is more tracking…we all know that is a big fat bowl of myths. If anything, tracking can just make things more complicated. 

So how do you whip your tracking into shape? 

Make It Make Sense

Gone are the days of trusting a single platform for direction. Pulling stats from individual platforms can feel like swimming in data soup. Save yourself from the doggy paddling and have a single source of truth that lays out all of your data from all of your channels. 

First thing’s first, you have to decide what’s important to you and your brand. What’s your data story? As a brand, ask yourself what you want from your campaigns. Everyone has their own definition of success so having a single view of data that shows your wins is really what matters rather than every possible metric on hand. 

Make Data for Everyone

Once you can get to that sweet, single source of truth, and you’re measuring the right things, you have to report the right things. 

Every department is going to have different priorities when it comes to data. Sharing reports across other departments can mean flexibility at your fingertips. If you’re pulling hundreds of metrics from dozens of platforms, it is not an efficient system.

Now What?

Trust your data to guide you in your next direction. You may just feel like you have a crystal ball in the long run by seeing what channels are doing to each other and independently. Learn more about what steps you can take towards measuring the right things with NinjaCat’s playbook.

Q for You

Yesterday we talked about repurposing content. Do you have an evergreen/recurring content strategy for your social media?

Avocode 🥑

Design and development are two besties that can have some communication issues sometimes. Avocode is that friendship bracelet that makes handing off design files so much easier on both parties. Developers get all code values and measurements they need and Designers can save the overhead around creating complex Sketch layers. As for everyone else? They can make changes right in the designs in a way that won’t break the thing. Avocode also plays nice with Sketch, Figma, XD, PS, and AI files. Check it out!

Feedback from Your Audience

Scalemail Polls helps you get customer service feedback, get to know your audience in-depth, gauge employee satisfaction, and engage your community of users. Ask your audience questions right at the source!

Scalemail Polls is a system built right into your email system or site, without directing your users to a different page.

Reach out if you’d like to use Scalemail Polls as a part of your own emails or newsletter.

Choose Your Many Adventures

The road you take doesn’t always have to be the beaten path. Jeep, as a brand, has long made its image about adventure and exploring. This ad demonstrates the versatility of Jeep vehicles in urban and wild landscapes, calling them “wildly civilized.” Bridges of metal and rock formations are juxtaposed for a cool visual experience to take that point literally.

Ads from the Past

1988, Campbell’s Soup

“We’re operating in a world where one good video can lead to a massive social following.”

Mike Henry

Carnage

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