PMaxing 💪 - Carney
The Daily Carnage

PMaxing 💪

Performance Max 2025 updates.

Be in The Know

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📉 China’s budget AI app, DeepSeek, has U.S. tech stocks reeling.

🤑 Amazon Ads is rolling out Brand+, giving advertisers access to “trillions of signals” from shopping, browsing and streaming.

🏀 The hottest new duo is Ellie the Elephant and Grimace.

👻 Report: Creator partnerships with brands can be a full-funnel marketing tactic, according to Snap.

🌈 Video: The evolution of the marketing funnel.

🔂 LinkedIn is introducing a new badge renewal process for Top Voices.

🤔 What people on TikTok are really talking about when they say “cute winter boots.”

5 ways to get the most from Performance Max in 2025

👀 Sponsor this spot to share your content with our community.

Google’s Performance Max (PMax) updates in 2025 will give advertisers even greater control and better results.

Here’s how to get the most out of the PPC platform: 

  1. Brand guidelines: Ensure your business name and logo assets are uploaded to maintain brand consistency across all ad placements. Refresh creatives to align with your campaign goals and messaging.
  2. Negative keywords: Regularly review your search term reports to identify irrelevant queries and refine your negative keyword lists to prevent budget waste.
  3. Demand Gen campaigns: Evaluate and adapt your Video Action campaign assets for use across Discovery and Gmail. Focus on crafting stories that resonate across these platforms.
  4. Google Analytics 4 integration: Configure GA4 goals and events to measure important user actions, like form submissions or purchases, and use the insights to optimize campaigns and address potential drop-off points.
  5. Smarter audience segmentation: Develop audience segments based on user behavior and interests, and customize your campaign messaging to better engage key groups like high-value or lapsed customers.

Find out more about the new features coming to PMax in 2025 over at Search Engine Land.

Q for You

What platform will you be monitoring during the Super Bowl?

Rerank

Rerank

👀 Sponsor this spot to share your product or service with our community.

See more of what you want. See less of what you don’t want.

Brave Search has launched Rerank, a free-to-use feature that allows users to personalize search rankings by boosting or removing domains.

Give domains a 👍 or a 👎 on your SERP to customize your search experience. And no, your preferences won’t affect search results for anyone else… in case you wanna stop seeing your own brand.

Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

IKEA Harlem Shake

Major Points

The good news: IKEA just launched a points-based rewards program!

The bad news: They’re comically late to the party. What year is it?

Fortunately, they’re in on the ribbing.

In a new series of videos, they bring back viral moments from the last decade, including the Harlem Shake, the Mannequin Challenge, and the Bottle Flip.

If you have no idea what we’re talking about, just enjoy earning points on your new BILLY bookcase and don’t worry about it. It was a weird time.

Ads from the Past

Heinz, 1950s

Heinz, 1950s

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