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SEO in 8-Minutes
Can one website rank for multiple search terms? Yep. But, you already knew that. The bigger question is how do you actually go about ranking for multiple terms? That’s a little bit tougher of an answer. Typically, you’ll want to look into long-tail keywords. There’s less search traffic for long-tail keywords, but more opportunity for you.
That’s what today’s Listen from Pat Flynn is talking about. Pat takes a listener question who asks about ranking for multiple keywords and local SEO. This one is only 8-minutes long, but it’s packed with great SEO advice.
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Pop-ups IRL
Ever wonder what it would be like to have website pop-ups in real life? Say you’re in the middle of an argument with your significant other and a pop-up appears that interrupts your conversation. It’d be something like this:
Situation: You’ve just had a major fight with your girlfriend and she’s so mad that she’s threatening to leave you.
Pop-up type: “Before you leave” with 2 buttons.
Trigger: on (girlfriend’s) exit
Our friends at Omniconvert were thinking of this the other day and wrote a blog post with a bunch of great, real-life scenarios that we wish we could use pop-ups for.
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Optimizing Videos
POP-QUIZ! What’s the internet’s 2nd largest search engine? No, it’s not Bing. It’s actually YouTube.
Getting your videos to rank highly on YouTube isn’t as hard as it seems, but you do have to do a bit of leg-work. You’ll want to focus on your videos meta-data – the title, description, and tags. Keywords, just like on regular Google search, are incredibly important here.
A lesser known tip to ranking highly is adding closed captions to your video. The good news is, it’s pretty easy to do that. Today’s Watch will help your videos rank highly in YouTube in just 3 minutes.
“I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.”
Herbert Swope
