Be in The Know
🤖 Meta adds millions Of AI-generated “users” To Instagram and Facebook.
🚮 Industry ins and outs for 2025.
♀️ Brands continue to tragically underestimate the power of the female consumer.
🥒 Cucumbers, cottage cheese, and probiotic soda: TikTok’s impact on grocery store shelves.
▶️ Instagram’s “Watch Next” feature to showcases unviewed Stories from followed accounts.
🤍 Now you can save songs from TikTok directly to music streaming platforms.
🤔 Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search.
💪 FYI, Popeye and Tintin are now in the public domain.
About Web Push Notifications
👀 Sponsor this spot to share your content with our community.
Let’s talk web push notifications—browser messages that you can send to users who have visited your site and opted in to receive them.
It’s all about re-engaging users with a CTA. Common use cases for web push include:
- Promotions about exclusive offers, flash sales, or discounts.
- Content updates about new blog posts or articles related to user interests.
- Event reminders about upcoming occasions or important dates.
- Cart abandonment alerts enticing shoppers to complete their purchases.
- Feedback requests asking customers to rate or review products and services.
- Transactional communications regarding order status or delivery.
Here are some stats to consider:
- 22.3% of ecommerce brands are using web push, compared to media & publishing at 18.79% and insurance at 8.35%. Travel and hospitality use it the least at 2.61%.
- Browser notifications show an open or view rate from 45-90%, compared to the average for email newsletters at 15-30%. Adding emojis in the copy was also shown to improve open rates by 20%.
- 39% of subscribers prefer receiving browser notifications in the morning and another 15% appreciate updates while they’re commuting to work. Personalizing send time increases reaction rates by 40%.
Head to Iterable to take a closer look.
Q for You
Tools
OneSignal
👀 Sponsor this spot to share your product or service with our community.
If you’re looking to get started, OneSignal leads the market in web push notifications.
Users can subscribe in one click, so you can re-engage them with a new CTA, abandoned cart reminders, announcements, and more— even while they’re looking at other sites.
Plus, it only takes a few minute to set up your first message.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Love and Toyotathon
In a TikTok, a fan pointed out that NFL Green Bay Packers’ QB Jordan Love seemed to perform remarkably better during the annual Toyotathon sales event, which usually lasts from mid-November to early January.
Correlation does not equal causation… but it’s pretty cool that there’s a correlation, right?
Love sported a “Merry Toyotathon” sweater to acknowledge the hype over the holidays. And naturally, there’s a petition to extend Toyotathon through Super Bowl Sunday.
Here’s what the brand has to say: “As the official automotive partner of the NFL, Toyota is excited to cheer on Jordan Love on his road to the playoffs. If Toyotathon helps pave that road, even better!”
