Be in The Know
🟢 Google Ads reflects on 25 years.
👻 Threads launches disappearing Ghost Posts.
💸 Why US shoppers are still getting hit with tariff invoices on overseas e-commerce orders.
👟 Inside Nike’s fall marathon season strategy.
🍪 Chips Ahoy goes upside down for Stranger Things.
👽 Alienware and Twitch create sci-fi activation for commuters and streamers.
The Job Market Pinch
According to Taligence’s Q3 U.S. Marketing Jobs Report, listings for entry-level marketing roles dropped 8.6% year-over-year, though a 5.4% quarterly uptick hints at a slow rebound.
The average marketing job now stays open 41 days. CMOs saw a 10.1% YoY pay drop. Meanwhile, entry-level salaries remain stagnant at about $50,000, with minimal movement from last year.
Here’s the breakdown:
- Overall marketing roles: Down 5.2% QoQ
- Growth marketers: Demand up 36.2% YoY
- Product marketers: Demand up 8.9% YoY, highest median salary at $158,496
- Communications pros: Demand down 17.5% YoY
- Pay transparency: Now in 53% of listings, up 7.8% YoY
- Top-paying states: California ($114,993) and New York ($110,001)
Take a closer look at Marketing Dive.
Q for You
Chirpz AI
Chirpz AI helps you uncover and organize scholarly sources for your next research project.
Its standout feature is its /cite command, which finds, reads, and ranks academic papers relevant to your text, so you don’t have to manually search databases.
It’s like a research notebook where you can store notes, sources, and drafts in one hub. Its Deep Research Agent can chat, synthesize insights from across the web, and even generate well-structured drafts ready for LaTeX, Word, or PDF export.
Campaign
Duck Face
Pringles is running back one of the most iconic snack slogans of the ’90s.
Say it with us: “Once You Pop, The Fun Don’t Stop!” 70% of consumers still recognize the slogan.
In a new campaign from FCB New York called “Duck King,” directed by Thomas Ormonde, a young man is crowned leader of (real) ducks after wearing his Pringles as duck lips.
Fun fact: They left the duck talent at the park.
