Be in the Know
- Earlier this week we talked about NFTs for marketing. Well it looks like the NFL is making NFTs with Dapper Labs that include digital video highlights
- Street Meat 😭 That’s the name of Oscar Mayer Weiner’s super exclusive streetwear collection sold via hot dog stands in select cities
- But wait, there’s more: Sunny D also launched their merch store online (if you haven’t checked out their UGC, you’re missing out)
- The Folger’s jingle is up for auction as a tie-in to promoting National Coffee Day
3 Steps For Digital Marketers To Prove ROI
What are marketers? Under pressure.
What’s the cause? Usually, a whole lot of data pulling.
It can be a lot to run campaigns and then prove their performance to the powers that be. Here’s how marketers can make their lives easier when it comes to relaying marketing performance:
STEP 1: Harmonize your data sources
Data comes from all sorts of sources. Normalizing your data so that all of your channels are using the same measurements and metrics is the most important step to your data sanity. How do you do this? Investing in a unified data management platform that lays all of your channels out for you.
STEP 2: Set the right kind of goals
A big struggle for marketers taking the time to pull data is pulling unnecessary stats. Success comes in many forms, especially for marketing campaigns. Digging deep to understand the right metrics is essential before, during, and after you launch a project. Figure out what matters most to your brand.
STEP 3: Adjust and adapt your reporting as needed
Different stakeholders are going to care about different things, and usually at different points in time. Sometimes you have to think outside of the marketer’s box when it comes to reporting data. Being able to present information that is useful to a variety of stakeholders is critical.
Wanna hear right from industry leaders on how they approach marketing performance? NinjaCat’s ROI playbook has these steps with real-world examples on which metrics matter most for tracking.
Q for You
Macro
Express yourself! Macro is a snazzy enhancement to the everyday Zoom call. Join any Zoom meeting and personalize the look, feel, and interaction of your calls. Macro customizes the meeting interface to break free of the grid gallery. You can have shapes, filters, and reactions, plus they add more constantly from artist collaborations and new themes. Our fav? The profile bubbles change size based on how much you speak on a call. Check out this free, macOS tool for yourself or your whole team!
Call us
Call us when you want, call us when you need.
Call us in the morning, we’ll be on the way.
(don’t look up the rest of the lyrics to that song…but it’s our jam)
Maybe you heard, maybe you didn’t know, but Carney is the agency behind The Daily Carnage. We LOVE marketing, and we love building brands even more.
Call us by your name, and we can talk about your next big marketing or design move.
Watch
Juuuuuust Right
Adobe released a series of ads for their Adobe Experience Cloud. They’re advertising that they’re like the Goldie Locks of ad platforms. The audiences and timing are just right. The ads walk through an alternate universe where badly timed or targeted ads actually work perfectly.
That cold email in your inbox? Converted.
That cat food ad? You also bought a cat to buy the food.
That 3 A.M. notification? …Well, we can actually relate to getting out of bed for the sake of cheesy bread.
“A lot of times, people don’t know what they want until you show it to them.”
Steve Jobs
