Good listening habits - Carney
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Good listening habits

Push reports vs dashboards & all ears on social.

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Does your brand use a social listening tool?

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Client Reporting Best Practices: Push Reports vs. Dashboards

Who’s ready to embrace the season with some good old-fashioned spring cleaning? Whether it’s the neglected layer of dust on top of the ceiling fan blades or the drawers full of clothes you haven’t worn in years, it feels good to start fresh. You can even score a few bucks with a yard sale on a nice spring day.

We all have things in our homes we thought we would need but never ended up using. But it’s not just items in your house – this can happen with client deliverables too. To help you keep the clutter away from clients’ closets, NinjaCat is covering push reports vs. dashboards from their free eBook, Client Reporting Best Practices.

Let’s break down the differences.

Push Reports

In a nutshell, this is the best way you can present data to illustrate ROI for your clients. Here’s why:

  • Push reports are template-based. You know what your client is looking for, so why show them something else? You can easily put together beautiful templates with the numbers and stats that matter most to them.
  • You control the story. “Chekhov’s Gun” is a storytelling principle that says something presented in a story must only be present if it is absolutely necessary. With a push report, you get to trim the fat and tailor the story with only the necessary elements.


There’s a time and place for dashboards, but using one to showcase ROI is like handing your client an inkblot test and telling them what they ought to see; it’s open to interpretation. A dashboard is live and always changing, so it’s not a great way to capture your story.

In fact, NinjaCat found amongst hundreds of thousands of clients that fewer than 10% of them used their custom dashboards. Just sayin’. 🤷‍♀️

Stick to dashboards for internal meetings and updates for clients, but rely on push reports to properly tell the story you were hired to tell.

There’s a whole lot of great stuff to cover in NinjaCat’s Client Reporting Best Practices eBook, so download your free copy and get the whole story! As Marie Kondo would say, it *sparks joy.*


It’s a good habit to stay current and know what’s going on in the world. This even applies to your own brand – whether or not you’re watching, people are talking about it on social media. Use Awario and stay in the know about what people are saying so you can serve your audience best.

You can’t know everything all the time, but this tool tells you what and where discussions are happening. It scours the web and social media for mentions of your brand so you can keep an eye on the conversation. Whether you’re responding to a crisis or looking for new opportunities to promote your brand, Awario keeps you in the loop.

Scalemail Polls

Is your newsletter interactive?

Many people open emails and expect to see text, images, and links that will take them elsewhere to complete an action. But you can make your newsletter more interactive by letting readers take action right within your emails thanks to Scalemail Polls.

This tool provides a way to engage with your readers in a fun and simple format. Reach out to us about implementing Scalemail Polls into your newsletter.

Don’t Get Milked

People like to get all they can out of things. It could be eating the crumbs at the bottom of a bag of chips or shaking the gas pump nozzle to get those last few drops. Hey, you paid for that gas.

RATESDOTCA gives us this ad illustrating what it’s like to overpay for car insurance. Some insurance companies might milk you as much as they can, and it’s udderly cruel. Although it’s not usually so literal as it is in this case.

Ads from the Past

1970, Whiskas

“Messages that fail to fascinate will become irrelevant.”

Sally Hogshead


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