🍪 Salesforce’s State of Marketing Report finds that 61% of marketers still rely on third-party data.
📩 Instagram reiterates that share-worthy content is king.
🧵 Threads now has more than 175 monthly active users.
📖 AI is rewriting meme history.
🥚 Nearly 60% of Google searches end without a click in 2024.
✈️ United is betting on oversharing and transparency to win over customers.
📱 noplace, a mashup of Twitter and Myspace for Gen Z, hits No. 1 on the App Store.
SCAMPER for SEO
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We have a new acronym for you! We know you love those.
SCAMPER is an SEO planning technique to help you develop original and new ideas for content. Each step helps you think from different perspectives, stimulate team discussion, and challenge your current approach to your content ecosystem.
Here’s how to SCAMPER:
- Substitute: Replace a part of the product, process, or concept with an alternative.
- Example: Substitute a series of written instructions with animated GIFs.
- Combine: Integrate two or more elements to create something new.
- Example: Combine an infographic with a detailed blog post.
- Adapt: Adjust or modify an existing solution to serve a new purpose or enhance it.
- Example: Create a YouTube video covering the same topic as your most popular blogs.
- Modify (or magnify/minify): Alter the size, shape, or other attributes of a component.
- Example: Modify a listicle into a comprehensive guide or add detailed statistics to illustrate your case better.
- Put to another use: Discover new applications for an existing product or process.
- Example: Turn a webinar into a series of blog posts. Turn a blog post into a series of Instagram posts.
- Eliminate: Remove unnecessary or cumbersome parts of a product or process.
- Example: Eliminate jargon and overly complex explanations.
- Rearrange (or reverse): Change the order or layout of components in a product or process.
- Example: Start with the conclusion and then explain how you arrived there.
Check out Search Engine Land for guiding questions to help apply SCAMPER to your SEO strategy.
Smash or Pass 👍/👎
Turnip
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Turnip is a time-tracking tool developed for freelancers and SMBs, especially those who are already using FreeAgent or FreshBooks for admin work.
The timer lives in your menu bar and provides handy little charts and a clean UX, all for a pretty fair price ($3/month unlocks everything).
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Land of the Cream Cheese
Did you catch Philadelphia Cream Cheese’s Independence Day play?
The Kraft Heinz brand commissioned hot new country singer Travis Yee to sing their summer anthem, “Land of the Cream Cheese,” all across social media.
Philadelphia Cream Cheese is promoting an Americana music video, :15 spots, and recipe duets, and has made the song available across music platforms.
