Be in that Know
- TikTok launched a new format called Spark Ads that allows brands to share native content from the TikTok community
- Ben & Jerry’s stance on sales in occupied Palestinian territories is creating friction with their Unilever acquisition agreement
- Grey Goose and LeBron James’ Uninterrupted brand are releasing a series speaking with famous athletes
- Victoria’s Secret has plans for change following their break from L Brands
How to Use Educational Content to Drive Brand Engagement
Creating content that inspires people to engage with your brand’s values, even if they aren’t considering your product yet, is a fine balance of information and entertainment.
Lifestyle suggestions, recipes, procedures, accountability, and forecasting are just some of the topics that separate a brand from a products/services-only content approach. It’s more than just content, it’s useful education pieces. But what kind of educational content can you make? According to EveryoneSocial:
- Executive Transparency- Personal thoughts and experiences from the CEO create authentic, hands-on bits of content that can drill down into their areas of expertise.
- Contextual Resources- Content that answers the question: How does your brand fit in the big picture of your industry?
- Extra-brand Engagement Tools- Creating tools that provide engaging educational content that enlists anybody to act on the brand’s mission is a labor of love. One that your users might enjoy seeing in a thought leader type of brand.
- Product Displacement- This can be a tricky one, but making educational content as brand-agnostic as possible is any company’s best bet to build trust.
- Brand Lobby- This is putting it all out on the table without pushing a sale. Creating a “gallery” of information and services as a passive way of providing educational content.
- Upfront Lagniappe- Present yourself as an authority by sharing educational content as a means to gain subscribers and dangle a loyalty reward while giving up the wisdom goods.
EveryoneSocial gives some amazing real world examples of each type of educational content being made by brands. Check out the full article to read for yourself.
Q for You
Content Discovery Tool
It’s hard coming up with THINGS every day. Content, copy, ideas, topics. And we CHOSE this profession? That’s where Content Strategy Discovery Tool by Builtvisible comes to the rescue. This Google Sheets-based tool finds trending topics across the web — from places like Facebook, Twitter, Google, Reddit, and YouTube. It’s completely free and not only gives you insights into what your customers are reading and asking about, but it also gives you the scoop on oversaturated topics. So you’re writing ✨fresh✨ stuff only. Try it to get the idea juice flowing.
Big Little Q's
Engage your audience with polls, quizzes, and surveys with Scalemail Polls.
Questions, big or small, are a great way to better understand what your readers like best and what they’re all about.
Scalemail Polls makes it easier than ever as our homegrown polling system. It can be integrated right into your existing emails and website platforms.
Let us show you how it’s done. Smack that button!
Watch
Not slowing down
Beats by Dre dropped a big ad for their Studio Buds featuring athlete Sha’Carri Richardson and with a score from the anticipated Kanye West album, Donda. The spot was directed by Kanye West himself, and features some pretty powerful, slow motion visuals of the sprinter using Beats headphones. “Live Your Truth” is the message at the end and overall it makes for a compelling, current ad.
“How well we communicate is determined not by how well we say things, but how well we are understood.”
Andrew Grove
