Do Ya Know?
Top Posts of the Week
- Kraft Mac & Cheese has modernized their brand by leveraging the art of self-care in their playful, 15-second spots.
- TikTok created a marketing calendar and campaign planner to help you map out meaningful moments for content this year.
- Instagram will deprioritize video on the platform, which many feel strayed too far from its photo-centric roots.
- First Dunkin, now Starbucks. Here’s the science behind why consumers become outraged by rewards-programs shifts.
What We Learned
Monday: More is more. Automate everything. If it’s not broken, don’t fix it. Throw a blog up and forget about it. Anybody can do this. Viral or bust. These are just some of the content marketing myths you might be living and dying by. It’s time to change your approach and relationship to making content.
Tuesday: Prioritizing web accessibility helps us work toward a more inclusive digital landscape for folks with hearing, visual, motor, and cognitive impairments. These key considerations for accessible website design and development ensure that your message will reach users with assistive technology and other needs. Plus, it’s good SEO.
Wednesday: If you’re under-utilizing LinkedIn, there are five ways to jumpstart your lead gen. First, optimize your pages and identify your target audience. Then, enhance your content strategy with high-value, mid-funnel LinkedIn articles, carousels, documents, and events. Thoughtfully interact with decision makers on your feed, and loop in your stakeholders to help. Finally, leverage LinkedIn ads to reach your target and boost your best content.
Thursday: Google Analytics 4 will track scroll activity by default with the scroll enhanced measurement event—but only once a visitor reaches a scroll depth of 90%. If you want to track scroll activity at 25%, 50%, 75%, and so on, you’ll need to follow a few steps.
Join The Conversation
A group member asked, “Has anyone else struggled with a client that only wants to provide edits to designs on-call?”
Laura asked, “Is anybody else getting served some REALLY questionable ads by the FB algorithm?”
Morganne asked, “Is it realistic to learn Google Ads from scratch and implement with effectiveness?”
Evolution of the Scroll Bar
Thanks to web curator and coder Sébastien Matos, you can interact with scroll bar designs from the last 30 years before devolving back into the timeless Apple vs. Microsoft debate. Enjoy.
😍 Team Carney faves: Mac OS X 10.0 (2001) and Windows 10 (2015).
Sparkling Blood Orange Mocktail
We’re sharing our favorite mocktails all month long for our friends who participate in Dry January!
Ingredients
- 8 oz. blood orange juice, freshly squeezed
- 1 tablespoon honey
- ½ teaspoon vanilla extract
- 4 oz. lime sparkling water
- Blood orange slices for garnish
Steps
- Squeeze the blood orange juice into a mason jar with a lid or cocktail shaker.
- Add the honey and vanilla extract to the unchilled juice. Shake. Add ice to cool it down.
- Pour evenly into two ice-filled glasses. Top with lime sparkling water and a slice of blood orange on top.
Did Ya Know?
Answer: An ad spot during the very first Super Bowl in 1967 cost $37,500. That’s about $338,294.45 in 2023.
Speaking of the first Super Bowl, this film-noir Goodyear spot didn’t age well.
