Scrub-a-Dub, Emails in the ๐Ÿ› - Carney
The Daily Carnage

Scrub-a-Dub, Emails in the ๐Ÿ›

We’re cleaning lists & getting inspired with really good emails.

Q for You

If you manage email marketing, how frequently do you clean your list?

Be In The Know

Everything You Need to Know About Email Scrubbing

A lot goes into email marketing. We know this and we’re sure y’all know too. One element that has some question is caring for your list. So let’s talk about email scrubbing. Specifically with the help of Sleeknote.

What does it mean anyway to scrub an email list? Well, the goal is to maintain a healthy, active list, so you cut out unengaged subscribers. With regular practice, you’ll improve open rate, CTR, lead quality, and more.

Now let’s get into the when and how!

  • How do you know when it’s time to get your scrub on? That’s the big Q. Luckily, Sleeknote has three classic signs to look for:
    • A noticeable decline in open rate and/or CTR
    • A high number of recent spam complaints
    • A large number of people have recently unsubscribed
  • How frequently should you trim an email list? Well, there’s not a straight answer. Some practice once every 6 months or once a quarter. The more aggressively you grow your list, the more frequently you should clean it.ย 

On a general level, here’s how to effectively scrub your list.

1. Identify inactive subscribers. Do this by considering send frequency and content promotion.

2. Inactivity aside, you’ll also want to cut out duplicates, spam, or misspelled email addresses. Eliminating duplicates is fairly straight forward. Spam addresses are the fishy letter/number combos that will hurt ROI. Misspelled emails aren’t going to an inbox, which can cause overall deliverability issues.

3. Segment undesirable subscribers. With the email marketing platform of your choosing, create an inactive segment by adding the criteria that define inactivity.ย 

All doesn’t have to end as inactivity clouds your email campaigns. As a last-ditch attempt, try wining back those folks with a personalized email. But when that fails, it’s time to kick ’em out of your list.

Smash that button to get the full details from Sleeknote!

Really Good Emails

Is there any better way to get inspired than checking out really good emails?

Really Good Emails is an epic resource showcasing the best in email campaigns. How epic, you ask? We’re talking a 5K+ handpicked collection. You get the ability to search through category, company, or sort by most popular.

Look to this resource when needing to kick start ideas!

Sharp Jobs

BigCommerce is looking for a full-time Content Marketing Manager!ย This role will be responsible for collaborating cross-functionally to develop integrated content strategies designed to support the entire funnel.

Discover more positions available within our Daily Carnage community using Sharp Jobs. Plus, have a new position available? โ€“ Post it!

KFC is Back!

User generated content can go a long way. In a way, it’s a testimonial with a little extra flavor. And speaking of flavor, many people are missing the flavors of their favorite restaurant meals – so they’re recreating them.

KFC shows off a variety of homemade KFC creations its fans have made since restaurants have been closed in the UK. They may not be quite up to the same standards as KFC’s recipes, but they were made with love. Some are even complete with custom Colonel Sanders logos.

Ads from the Past

1979, KRAFT

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

Victor Hugo

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