Be in The Know
🔍 It’s official: Google launches AI Max for search campaigns.
🎉 Instacart launches Fizz, a new app for Gen Z party planners.
🧊 Samsung might be putting ads on their smart fridges after all.
🎶 These were the top brand experiences from Coachella 2025.
🍊 Trend alert? GrubHub and Amazon made a near identical logo change.
Get Your Products on ChatGPT Shopping
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You might have noticed that ChatGPT is now surfacing product recommendations directly in its responses, complete with images, pricing, ratings, and short explanations.
For ecomm brands, that means a new (and free) visibility channel that could drive high-intent traffic, especially since these listings aren’t ad-driven… yet.
So, are your products in a position to be found by ChatGPT?
- Sign up for early access. OpenAI is considering a product feed feature. Use this form to get notified when it launches.
- Enable crawling. Make sure your site isn’t blocking OpenAI’s bot in your robots.txt file. Allow “OAI-SearchBot” to crawl your content.
- Use product schema. Add rich Schema.org markup to your product pages. Include details like colors, styles, dimensions, warranties, and compatibility.
- Monitor reviews. ChatGPT pulls from public review platforms like Amazon, Wired, and Business Insider. So, as always, keep your ratings up and visible across channels.
- Check who can access your site. Monitor which bots are indexing your products.
Check out PracticalEcommerce for more.
Q for You
AI Search Rank
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How exactly do you monitor which bots are indexing your products, you ask?
And does AI describe your services accurately? Do you appear ahead of competitors? Are AI models hallucinating facts about your offerings?
Knowatoa’s AI Search Rank can help you understand how ChatGPT, Perplexity, Google Gemini, and other AI tools perceive and rank your brand.
Use it to analyze how chatbots describe your company, compare rankings against competitors, identify inaccuracies and missed opportunities, and even track questions that drive real leads.
On-Demand Sponsorships
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Campaign
Subway Has Meatballs
Subway hijacked the buzz around IKEA’s new Oxford Street flagship with a stunt crafted by Saatchi & Saatchi, Fabric, and Taylor Herring.
Playing off IKEA’s iconic flat-pack aesthetic, the campaign served up IKEA-style vouchers offering free 6” Meatbäll Marinara Subs with “assembly instructions.”
Brand reps handed them out right outside IKEA, positioning Subway as the one with “the biggest balls on Oxford Street.”
That’s the Allen key to success.
Sorry.
