Be in the Know
- Check out this new happy-go-lucky Kraft ad
- There’s a new sheriff in town…“finfluencers” have growing followings for financial advice on social media
- For the release of their new series, The Wheel of Time, Amazon Prime Video used some pretty spectacular 3D outdoor advertising
- Firehouse Subs was bought for a cool 1 billion by Restaurant Brands International, the owner of chains like Burger King and Popeyes
Using Mixed Reality, AR, & VR for Businesses
So, the Metaverse is coming in hot and heavy, more experiences are becoming virtual, and brands are going to have to get with the programming. Here’s how you can leverage these new technologies for your business.
What’s the difference between AR, VR, & Mixed Reality?
- Augmented Reality (AR): This is about having virtual objects in real-world experiences but there is no interaction between real-world and virtual objects.
- Virtual Reality (VR): This is made up of virtual objects in virtual environments like offices, classrooms, conferences, even whole worlds (usually in the hopes of a majorly overtaking the senses).
- Mixed Reality: The name speaks for itself where real-world objects and virtual objects together.
Well how do you use it?
Once companies get over the novelty and “toy” perspective of AR/VR, they can begin to consider it a serious investment to their business model. Here are some examples to take advantage of these technologies:
- Thinking outside of the box for presentations, pitches, and demos.
- Enhanced customer experiences, especially in retail, for pre-customers or existing clientele.
- Not to be confused with a toy, AR/VR are great tools for gamification in employee engagement or loyalty programs.
For more industry-specific examples and technology resources for reality technologies, check out the full Forbes article.
Q for You
Vuforia
Don’t know where to start with developing AR experiences of your own? Vuforia offers a range of software products for developing and designing AR, especially for object recognition and 3D modeling. Their product line is great for instructional designs and prototyping, but see what they can do for your experiential or product marketing.
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Watch
That’s a Trippy Table
Speaking of reality…this Hennessy ad might have you seeing double with this never-ending table of characters and activities to focus on. They have some cool messaging about “there is no one mindset.” We dig it. But we dig the one-shot cinematography more.
“AR is going to take a while because there are some really hard technology challenges there. But it will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today.”
Tim Cook
