Side Quest ✨ - Carney
The Daily Carnage

Side Quest ✨

Discord’s new ad format.

Be in The Know

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🪄 Mastercard and Lady Gaga team up to debut “Abracadabra” music video and more.

🍪 The latest on Chrome’s cookie choice prompt.

🌭 Heinz teams with hip-hop hitmaker Mustard for a new product and campaign.

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👀 Instagram will soon let you rearrange your profile grid.

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🛸 The Gordon Ramsay Area 51 TikTok conspiracy was actually a Super Bowl campaign.

✂️ Kiehl’s debuts campaign crafted from pubic hair.

🐳 How to run DeepSeek locally on your computer.

A Marketer’s Guide to Discord’s New Ad Format: Quests

👀 Sponsor this spot to share your content with our community.

Discord’s latest advertising solution, Quests, is designed to engage the platform’s highly active gaming community by rewarding players for interacting with brand content.

Here’s how it works and why it’s a game-changer for marketers:

  1. Players accept a Quest. Users opt into Quests, which involve actions like watching a video, playing a game, or streaming content.
  2. Players engage. Players complete your designated action, ensuring active participation with your brand’s content.
  3. Players earn rewards. Users receive incentives such as in-game items or exclusive Discord avatar decorations, increasing motivation and engagement.

What to know:

  • With 200M monthly game players and 1.5B hours of gameplay per month, Quests provide access to a highly engaged audience.
  • When a player accepts a Quest, their friends see and can join in, amplifying brand reach.
  • Leverage Discord’s deep-rooted gaming communities to shape culture and drive decisions at the ground level.

Learn more from Discord to get started.

Smash or Pass 👍/👎

Kellogg’s launched a “cocky” new OOH campaign that’s dividing marketers.

Kellogg's OG OOH

ChatGPT Deep Research

👀 Sponsor this spot to share your product or service with our community.

OpenAI’s new Deep Research launch uses reasoning to browse text, images, and PDFs across the internet—effectively doing the heavy-lifting of research for you in minutes.

Try it for competitive analyses, emerging trends, or deep insights into consumer behavior. It independently researches, analyzes, and synthesizes hundreds of online sources into a well-documented report with clear citations and summaries.

Deep Research is available now for Pro users.

Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Doritos Crash The Super Bowl 2025

I Believe

Doritos resurrected its Crash the Super Bowl contest for its 25th game appearance, challenging fans to create their own 30-second ads.

The competition, which originally ran from 2006 to 2016, launched careers, produced top-ranked commercials, and saved Doritos a lot of creative work in the process.

Over 2,000 entries were narrowed to three finalists, with fan votes selecting “Abduction” by Dylan Bradshaw and Nate Norell as the winner.

The duo will receive $1 million and a Super Bowl trip for their Doritos-loving alien story.

Ads from the Past

Sony, 1984

Sony, 1984

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