Be in The Know
💸 Facebook and Instagram to offer ad-free subscription in Europe.
🚗 Google Maps now lets you pick and paint your own virtual car.
🏡 Campaign: Verizon enlists Barbie and her StreamHouse to market Internet service.
🤷 Report: Less than a third of consumers believe AI-powered experiences meet their expectations.
🍗 Wesson Oil is encouraging men to embrace cooking duties this holiday season.
🎁 Pinterest adds new gift discovery features.
💀 Apple AI notification summaries are useless and amusing.
Small Screens, Big Returns
👀 Sponsor this spot to share your content with our community.
Snapchat, Dentsu, and Kantar’s research on video consumption trends highlights the shifting preferences and implications for brands across screen sizes.
Here’s what they learned:
- Small screens reign supreme. 67% of viewers use mobile screens daily versus 50% on big screens.
- Mobile is attention-grabbing. Mobile videos capture higher attention; 69% of users report full attention on small screens, compared to 50% on TV.
- Social apps lead. 65% of viewers engage with video on social apps daily, especially Gen Z (68%).
- Higher arousal on mobile. Small screen ads, even shorter, yield stronger visual fixation and emotional arousal than big screen ads.
- Dual-screen impact. Exposure to ads across both screen types boosts brand metrics, especially among Gen Z, increasing brand favorability and purchase intent.
The takeaway? Opt for a multi-platform approach to maximize reach and impact. Mobile screens not only amplify big screen ads but are particularly effective for Gen Z.
Learn more from Snapchat Business.
Q for You
Agree
👀 Sponsor this spot to share your product or service with our community.
Agree is a more modern answer to DocuSign.
Upload an agreement, and AI will automatically identify and name your variables. Then, send and sign—for free.
Plus, it comes with a secure e-signature experience, collaborative contract editing, integrated invoicing, and payment processing.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Destined for Connection
If you’ve been following the press tour for Wicked, you know there’s been a lot of hand-holding and crying.
The latest chapter in the extensive Wicked lore is the singular connection between the film’s two stars: Cynthia Erivo and Ariana Grande.
Why can’t we get enough of them? Because they seem to have manifested their dream roles and found a life-altering friendship along the way.
So, it was clever of Xfinity and Goodby Silverstein & Partners to canonize the narrative with a short film directed by Wicked’s own cinematographer, Alice Brooks.
The spot sees Erivo and Grande as little girls and then powerhouses on separate paths through fame, finally converging in the opportunity of a lifetime.
The connection to Xfinity? Well, they get the good news over videoconferencing.
