Influencer Marketing is one of the hottest buzzwords in marketing. Companies that try influencer marketing typically search for people who have the largest followings on social media. Sure, that’s not a bad approach, but it can actually be better.
You need to take a more scientific approach to finding influencers. Sometimes, the most influential people in a specific industry might only have a few thousand followers on any given social media platform. Just because they don’t have 100,000 followers doesn’t mean they aren’t influential.
Learn more in today’s Listen.
Get the Most Out of Facebook Ad Campaigns
Turns out, when it comes to the best advice for Facebook ad campaigns, you gotta talk to Mailchimp instead of Zuckerberg.
Mailchimp is the world’s leading email marketing platform. 15 million customers, from small e-commerce shops to big online retailers, use their automated features to express themselves to the world.
Medium recently spoke with the experts on MailChimp’s Facebook Ad Campaigns, and their chat yielded indispensable advertising tips. They discussed how to effectively clarify ad goals, how to stay on brand within Facebook’s requirements, and, most importantly, how to best target your customers.
Snapchat Clone Wars
Facebook Stories is starting to look a lot like Snapchat. Is this the beginning of a clone war? Maybe, but it’s certainly just the fringe of what Mark Zuckerberg has up his hoodie sleeve.
According to Business insider, Zuckerberg wants to replace all screens (smartphones, camera screens, tablets, etc.) with a pair of augmented reality (AR) glasses or even contacts. These eye gadgets would place digital content on top of any surface.
Smartphones would become as obsolete as flip phones, and the nickname “four eyes” would soon become a compliment. We’re ready for it…we think.
In the meantime, today’s video gives a quick overview of just how close Facebook is teetering towards the Snapchat transformation line.
“Honesty is the first chapter in the book of wisdom.”