Be in the Know
- Styles stans, Harry Styles is potentially launching a beauty brand.
- Gap and Walmart are collaborating on a home decor line that will be available in late June.
- UGG + Pride + Lil Nas X = an on-point campaign recipe.
- Voice search, sonic signatures, and smart speakers. Is your brand on top of sonic branding?
Key Takeaways From the Google Marketing Livestream 2021
In the Google Marketing Livestream last week, Google announced new features and tools. There’s a large shift in focus on local search support, travel ad features, and insight upgrades. Search Engine Journal has given a thorough recap of the features and rollouts.
A Continued Focus on Privacy
- Custom audiences rollout
- Consent capabilities added to Google Tag Manager
Expanded Automation Solutions
- Expanding target ROAS
- Expanding Performance Max out of beta
Deeper Insights and Standing Out in the SERP
- Image extensions included in search ads
- Extending modeling capabilities to the Behavioral Report
- Advertiser Report in Google Analytics
- Incorporating YouTube & Display in attribution models
New Solutions for Retailers
- New attribute tags to help consumers connect with like-minded businesses
- Using AR to allow prospects to try on makeup and clothes
- Google’s integration with loyalty programs
- Surfacing deals for prospects with “deals results page”
- Advertising options like available for store pickup, curbside pickup, and now later pickup
- New “Shop Pay” buying option for Buy on Google listings
- New eCommerce Integrations
New Solutions for the Travel Industry
- Hotel booking extensions
- Vacation rentals added to hotel results pages
- Enhancing commissions (per stay) bidding
That’s a lot of stuff to keep on top of as an advertiser. See the full, detailed summary from Search Engine Journal.
Q for You
WeTransfer
You down with FTP, Yeah you know me! WeTransfer provides quick and simple file-sharing, and loves staying at the forefront of security and privacy for your sharing. But what sets them apart is the visuals they’ve implemented. When you’re done sharing, the most satisfying gif loops will celebrate with you!
Best of all, though, their platform supports some of the most entertaining interactive ads around. They’re basically irresistible. Go check out this tool just to nerd out on the sliding, scrolling, swiveling ads they’ll present you.
Work with Us
Who are these peeps bringing you the Daily Carnage? Carney is the dynamic creative agency that lives and breathes digital marketing, design, strategy, and development. We can’t get enough of it and love helping our clients with it, too.
Wanna learn more about working with us, smash that button, man.
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How’d you get here?
Pinterest can be a land of endless ideas and discoveries. Going down a pinning spree rabbit hole isn’t new to anyone who has used it before. This ad goes into so many of the categories on Pinterest and how surprising your creativity can be when given the right inspiration. From food to flameworking to fashion, Pinterest is your hub for it all.
“People can break through the noise. People trust people. Influence is about relationships.”
Ty Heath
