Be in The Know
✅ Meta expands access for advertisers to connect to GA4.
🟢 Duolingo’s TikTok mastermind dishes on its unhinged social strategy.
📊 Instagram explains how the algorithm weighs watch time.
💬 Some LinkedIn users can now see impression counts on their comments.
🔍 Study: Not appearing in Google AI Overviews significantly harms webpages.
👀 YouTube will show fewer ads in “interruptive” slots.
💻 Microsoft quietly tests AI Search Mode for Bing.
🧑🚀 Perplexity teases a web browser called Comet.
🧸 Report: 75% of kids ask their parents to buy something after seeing it in an ad on YouTube.
🌶️ These Atari x Sauce Shed hot sauces are a blast from the past… and the future.
Music’s Impact on TikTok Engagement
👀 Sponsor this spot to share your content with our community.
No surprise: Music is critical to engagement on TikTok.
Brands that strategically leverage trending genres and sounds can maximize their engagement, brand recall, and product sales on TikTok.
Here’s what Adobe found in a recent study:
- 🎵 Nearly 29% of music fans are more likely to buy a product if it’s featured alongside a song they like.
- 🌍 Travel, fashion, and beauty TikToks use music the most to engage viewers.
- ❤️ Indie music generates the highest likes and comments, suggesting a strong emotional connection with audiences.
- 🎤 L.Dre, Doja Cat, and Taylor Swift are the most popular artists featured in TikToks.
- 🛍️ Rock, country, and indie fans are the most likely to shop on TikTok Shop, while hip-hop/rap fans spend the most on TikTok-inspired purchases ($61 monthly).
- 🔎 Hip-hop/rap fans are the most active in discovering new music on TikTok (59%), followed by R&B/soul fans (52%).
- ⏰ Daily TikTok users spend about 84 minutes on the app, with hip-hop/rap fans spending the most time (86 minutes daily).
Take a closer look at the data at Adobe Express.
Q for You
Photoshop for iPhone
👀 Sponsor this spot to share your product or service with our community.
If you’re an ✨out-in-the-field📱 marketer, you’ll wanna check out the new Photoshop app for iPhone.
It’s a big step up from Photoshop Express, with a lot of the powerful tools we’re used to on the desktop version now available on mobile.
You can do more than just basic edits—think layers, masks, and even AI-powered tools like Generative Fill for advanced image manipulation.
The app also integrates with Creative Cloud, so, if you’re already using Lightroom or Fresco, it’s super easy to move projects between devices.
The free version is pretty robust, too. An Android version is coming later this year.
Watch
Your Biggest Hater
Big Sister: “Describe me.”
Little Sister: “Big forehead.”
eos is tapping into some extremely relatable sibling dynamics to promote its new Cashmere Body Wash by featuring one of the toughest audiences out there—little sisters.
The brand surprised real Gen Z fans by letting their Gen Alpha siblings give unfiltered reviews, proving that even the harshest critics couldn’t resist the new scents.
“We found that siblings are the least likely to compliment your fragrance, so we wanted to see if eos Body Wash could win them over,” said Soyoung Kang, eos’ chief marketing and innovation officer.
You gotta love a campaign built around a simple, singular insight.
eos launched the campaign with its first-ever Super Bowl ad in nine markets, kicking off a major national push across TV, social, digital, and retail.
