Be in the Know
- Soup-scented candles, anyone? Campbell’s teamed up with Camp for some unique, family-friendly merch
- Girl Scout Cookies can now be ordered on DoorDash
- Burger King released a “Not Made Yet” campaign with ads missing photos of food because it’s all made to order
- Starbucks is refocusing their diversity efforts for their corporate roles and suppliers
10 Social Media Trends That’ll Be Huge in 2022
Later is a pretty cool content scheduler and they know their stuff about social media. To help marketers out everywhere, they put together a helpful list of where they think social media trends are at and where they are going in 2022.
- The Creator Economy Will Boom: Many platforms have already heavily invested in creator marketplaces and creator tools.
- More Streamlined Social Commerce: 2021 saw e-commerce tools pop up on every platform, and it’s gonna get easier from here.
- Short-form Vertical Video Is Here to Stay: And we’re excited to see the new ways of creative editing that come with it.
- An Emphasis on Mental Health & Burnout Prevention: We all know that breaks are important, but more brands are driving that home.
- A Renewed Focus on Accountability & Diversity: The past two years brought reflection on important social issues. 2022 is a time to revisit those promises of change.
- Memes, Memes, Memes: Can’t stop. Won’t stop. And they’re only growing thanks to TikTok and Reels memes from audio.
- Social Media Posts as Currency: Remember when it was a simple “like for like”? Now you could get a free burger for a TikTok (aka intimate brand awareness).
- Rise of the LinkedInfluencer: WFH culture gave LinkedIn a resurgence, and it’s showing.
- The “No Filter” Feed Takes Over: We’ve known for years that people want content that keeps it real. Dedicate your feeds to real stuff only.
- Brands Let Loose on TikTok: It’s a chaotic content playground and chemistry lab – and brands are ready to get weirder with it this year.
Check out the full blog post by Later for all the social media deets. They even put together this helpful infographic:
Q for You
Figure out what makes a site tick or look good in one click. WhatRuns is a free browser extension that helps detect fonts, WordPress themes, plugins, SaaS apps, and more. They even have a “Follow” feature so you can get notified when websites make changes to their tech stack.
Need Some Social Media Support?
Carney can handle all that and more.
Carney is the digital dynamic agency behind The Daily Carnage. We are a group of designers, developers, and strategists that love to support and build brands.
Hit us up and we can talk social media, websites, design, email, and all things strategy.
Our DM’s are open to you!
Not On Apple’s Watch
Apple has a series of ads showing safety features and emergency calls from their watches. This one is named “Bob B.” after the survivor of this scary biking situation. The ad is simply the automated voice of a 911 emergency call from the watch explaining its owner has fallen and is unresponsive.
We love the ad, but we love that for Bob more.
Ads from the PastAds from the Past
“Our head of social media is the customer.”