Editor's Note
Our team wholeheartedly appreciates our subscribers for letting us know when we miss the mark. Yesterday, we delivered our email business as usual. It was not our intention to ignore current social injustice. Rather, a rushed message didn’t feel right, so it was important for our team to take a step back.
It’s our mission to support our Daily Carnage family by showing up every day with the best in marketing, business, web development, design, leadership, and related topics.
Whether a pandemic, an economic down-turn, or racism and discrimination, we hear you, and we will work toward becoming the best dang allied community we can be.
Be In The Know
- Tech companies respond to George Floyd’s death, ensuing protests and systemic racism
- Sony postpones PlayStation 5 event, in order for ‘more important voices to be heard’
- Spotify to add 8:46-minute moment of silence to playlists and podcasts in honor of George Floyd
- How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US
Using Psychology in Marketing: 7 Psychological Hacks for Email Marketing
You voted and we will accommodate. Pencils at the ready because there’s no time to waste! Sendpulse is teaching us how to use psychological tactics to make marketing emails more effective.
1. Social proof. This top psychological strategy offers social consensus that your product/service is used, trusted, and loved by a wide audience. From a marketing standpoint think of customer testimonials, user-generated content, influencer endorsements, and so on.
Sendpulse highlights a brilliant email from Nike that showcases an endorsement and sense of community.
2. Framing. Show off your good side. This strategy is about building on brand’s strengths like an individual would in an interview.
Take Netflix for example. In its re-engagement email, Netflix has one, bold CTA paired with a value reminder.
3. Exclusivity. Think gold. Make your brand so desirable and rare that people put a value on the scarcity of it. How, you ask? Well, you could offer special editions, exclusive experiences, or limited-time discounts.
Famous Footwear sent out an email with the subject line, “Rewards Member Exclusive! Enter for a trip to NYC.”
4. Fear of missing out. Similar to exclusivity, FOMO creates hype and draws people in using emotion and urgency. In emails, you can insert a countdown timer for events or special sales. Be like Bose and remember not to be pushy about it though.
5. Reciprocity. You provide value to customers and they buy from you. It’s the back-scratching strategy. Reciprocity is a success when customer relationships begin with positivity and goodwill.
One way to do this is by offering a freebie in trade for an email address like The Black Tux offers a free trial of their service to new subscribers.
Two more tactics from Sendpulse left to check out!
In the Facebook Group
Jenna is calling for the Daily Carnage fam to “Please post companies in the comments taking a public stance on racism so I can support them! (INCLUDING YOURS). This shouldn’t be brave, but it is, and the more solidarity we can show, the more companies will begin to speak up. This is something easy we can do as marketers, and as people, and I hope you will join me.”
Watch
For once, Don’t Do It.
Horrendous things are happening in the world. It is now the time to stand together in pursuit of justice; it has always been the time to do so.
Nike has responded to the string of recent murders of innocent black lives with the antithesis of their brand’s slogan; Don’t do it.
