What the Heck-story?
Top Posts of the Week
- See Bumble’s new ad campaign embracing messy dating
- Harry Styles dropped his beauty brand, Pleasing, with nail polish, skincare, and other merch for purchase
- There’s a new sheriff in town…“finfluencers” have growing followings for financial advice on social media
- Papa Johns has a brand refresh including a new logo and look for stores
What We Learned
Monday: Retargeting takes a user’s online behavior and serves them relevant ads based on that activity. What Runs Where wrote about three expert retargeting tools that can get you on the right track for reaching potential customers.
Tuesday: The marketing funnel is always changing, and marketers have to find new ways to make sure they don’t have any leaks in their sales flow. Chili Piper wrote about the “Dark Funnel” and marketing automation today.
Wednesday: As technology is becoming more available (more complicated), marketers can find new ways to utilize it when getting their message out. Forbes talked about how businesses can use AR, VR, and mixed reality, and the difference between the reality technologies.
Thursday: Mention has recently hosted their annual summit: The State of Social, where they gathered 12 experts to go into depth on what the future holds for social media marketing in 2022. Check out the compiled recordings and eBook for the State of Social 2022.
Join the Conversation
Michael wrote, “Hey-o! Does anyone have a good example of a simulation/scenario to use in the interview process to test the skills of a Social Media Manager candidate?”
Colette asked, “Has anyone tried using any AI copywriting tools? I’m a copywriter but wondering how some of these tools might help me with things outside my scope of expertise. Plus I’m massively curious about the quality of content they’re able to churn out.”
Abby posted, “Not marketing related, but any traveling Carnies have luggage they love for work travel? So many brands out there now!”
Krista wrote, “I want to create some moving aspects of social posts and slideshows. (Like zoom in on an image – simple animations.) I feel like there’s a low cost/ no cost option online but can’t remember what it is.”
Scalemail Polls helps you get customer service feedback, get to know your audience in-depth, gauge employee satisfaction, and engage your community of users. Ask your audience questions right at the source!
Scalemail Polls is a system built right into your email system or site, without directing your users to a different page.
Reach out if you’d like to use Scalemail Polls as a part of your own emails or newsletter.
Gold Rush ✨✨✨
- 3 oz honey + 1 oz warm water for honey syrup
- 2 oz bourbon
- ¾ oz fresh lemon juice
- BIG ice cubes
- Make the honey syrup! In a sealed container, combine the honey and warm water. Shake until combined.
- Fill a cocktail shaker halfway with ice. Add the bourbon, lemon juice and 3/4 ounce of honey syrup
- Shake until chilled.
- Strain into a rocks glass filled with one large ice cube.
Recipe by NYT Cooking
Ads from the PastAds from the Past
1950, Lucky Strike
Have you heard of the Thanksgiving goldfish before?
It’s a thing! And this example of it in the 1920’s at the Macy’s Thanksgiving Day Parade. Cute, right?