29 Top Blogging Tools to Help Tackle Your Content Marketing
CoSchedule has this kick butt list of tools to help you at every step of the blogging process. We’re pumped. So pumped we don’t even want to write an intro. No distractions! No mercy! We’re diving straight in!
So you’re on your third blog for the month and have no idea what to write about. You’re stumped. Instead of asking your co-worker what you should write about, maybe give these tools a try:
- Blog About: Prompts and themes to help generate fresh blog content ideas
- BuzzSumo: Analyzes topic categories and finds top performing content
- Google Trends: To spot current trends by region
- Ubersuggest: Keyword idea generator
You have your topics. Now you’re staring at a blank page wishing it was intern season so you can just hand this part off to them. Just kidding, you got this. These tools will act as your personal assistant.
- Airstory: The Copywriter’s writing software (this tool 😍)
- Grammarly: Free writing assistant (Our personal writing sidekick)
- Headline Analyzer: A headline grader helping you create click-worthy headlines
- Hemingway: Writing app full of recommendations
A confused reader means a failed marketer. If what you wrote isn’t clear, you aren’t helping anyone. Thankfully, visuals should be your go-to if you can’t quite get the right words out. Here are the tools Coschedule suggests:
- Canva: Drag-and-drop features for easily creating beautiful graphics
- Infogram: For engaging infographics and reports
- Piktochart: Easy to use design tool
Time to nervously hit Publish. Ugh, that daunting button that makes us second guess everything we wrote. For a few moments, you sit there with your finger hovering over the enter key, squinting at your blog hoping there aren’t any mistakes…woof, so much pressure.
Once you get past that stage in the blogging process all that’s left is distributing it. Here are a few distribution channels to look into:
- Buffer or Hootsuite: Simplify scheduling social media distribution
- AddThis: Makes it easy to add sharing buttons to blog posts
- MailChimp: Email marketing automation platform
You know what to do…🔻🔻🔻
Reddit Marketing: What Foundation Learned from Analyzing 60,000 Posts
Reddit marketing sounds like a foreign concept. But it’s time for us to make the unknown known.
Like a modern day celeb (think: Kardashian), Reddit doesn’t have the best reputation. How can a platform for posting random threads like memes of cats be any useful platform for marketing? (We love cats though.)
Fact: Reddit is one of the top site traffic generators for desktop, compared to the big players like Facebook, Twitter, and Yelp. Another fact: it’s the third most visited site on desktop in 2018 after YouTube and Google. Talk about straight #facts.
What we’re trying to say is: Reddit can make your marketing better. And it’s a lot more than what you’ve heard. But what separates a good Redditor from a bad Redditor? (Yes, that’s what Reddit users call themselves.)
Here’s what Foundation found:
Keep It Short And Sweet
When it comes to headlines, get to the point faster than it takes to get to the center of a Tootsie Pop. Titles with 60 to 80 characters perform best.
If you’re really struggling with your character length, follow this rule of thumb: fewer than 140 characters, more than 20.
Everyone loves having their voices heard. Posing a question in your Reddit post can lead to 2x more comments than a post without. No one likes a post without any comments.
Say It Loud And Proud
Another important component of Reddit is upvotes. Think “likes” on Instagram and Twitter. Society thrives on those.
If you don’t have a question to put out into the Reddit universe, try a statement. If users agree, they’ll throw you an upvote. The more upvotes you have, the more ~liked~ you are as a Redditor.
Videos are Actually Useful
This isn’t some fake Facebook news. Videos on Reddit actually get more upvotes than any other type of externally linked post.
To be a pro Reddit user, there’s more you need to know (hint: keep reading)…
Dogs Against Stress
Unfortunately, we don’t have the power to send dogs to the offices of our favorite Carnage crew. But, we can send you a commercial full of cute puppers.
Menzis Samengezond (say that 5 times fast) recently released an ad that sets a pretty good argument for needing an office pup. Stress kills concentration and makes it so much more difficult to fall asleep. And we all know what happens when we don’t get our sleep. #fearthecrankymarketer
So what do you do to counter stress? Play with puppies, duh.
We may or may not be suggesting that you forward this to your boss.
::cough cough:: Rob, we need an office pup ::cough cough::
“People do not buy goods and services. They buy relations, stories, and magic.”
Ads from the PastAds from the Past
Anyone else getting Family Circus vibes from this ad from 1973? Well, we’re impressed with it. Clorox decided to illustrate all of its uses in a goofy way.