How to Build A Sales Funnel without SEO or Content Marketing
We know, we knowwww—we are literally always preaching the importance of SEO and content marketing. Heck, it was just yesterday.
We know it’s crucial, you know it’s crucial. But, if you’re a business or brand just starting out, you need to balance that stuff with more short-term, immediate traffic. SEO and content marketing won’t really help you there…
But you know what will help you? Today’s Listen from the fellas at Growth Mapping. In a hot 11 minutes, they cover several ways to build a successful sales funnels sans SEO and content marketing.
- (01:20) Why you need to make sure you understand your buyers’ struggles so well that you can talk to their pain and explain it better than they can. Hey, we just talked about these pain points too!
- (02:20) Make sure they see you as experts.
- (03:30) How to get immediate traffic using paid ads and where to start.
- (04:30) How to be cheap and specific when targeting your audience.
- (04:50) Ideas for an evergreen webinar, what you should include, and what you shouldn’t.
- (06:00) The power of a webinar that offers no solution…
- (06:50) How to reel people in without handing them the solution to their problems.
- (08:20) Using webinar as a sales tool.
- (10:00) How Sujan handles his webinars in a way that gets him signups.
Break Free From Competitive Content Issues
Let’s jump back in time for a second. Pretend it’s 1998 and you just started blogging. Every blog you publish gets a ton of attention just because there’s no competition. It was easy to get traffic in those days.
Fast forward to 2017. That ain’t so easy anymore. Just about everyone is publishing some sort of content and that means a whole lotta competition. Fortunately, there are still a few ways your content can stand out.
To do that, you have to ask a few questions about your content.
Start with: are you niche (quick poll: do you pronounce it “neesh” or “nitch”?) enough? But what does that mean? It’s hard to answer without figuring out these two questions first:
- If you use all the resources available to you, can you become a leading voice in your niche? Be honest about this one.
- In your niche, do you have fewer than 10 competitors? If the answer is “no,” go back to the drawing board and niche down again.
Alright so once you’ve got your niche nailed down. It’s time to answer a few more questions:
- Who is your target audience? Notice that’s singular, not plural. You can’t have multiple target audiences if you want your content to rise above your competition.
- How will your content marketing strategy help your audience members with their job or life in some way?
- What do you bring to the table that is different?
- What resources (staffing and otherwise) will you need that you do not have?
- How will the stories mainly be told (audio, video, textual)? Focus on one thing to start (a podcast, a video series, a blog, etc.).
Take your answers to these questions and create your Content Marketing Mission Statement.
Why is that so important? It gives you both focus and the power to say no. That way when your boss (or boss’s boss) comes up with some “great” idea, you can run it by your mission statement. If it doesn’t fit, kill it off.
There are a ton of other questions we didn’t cover in today’s Read →
Strut Your Stuff-ing
What better day to get you stoked for the country’s favorite bird-centric ? holiday than with an ad from Stove Top, the beloved stuffing brand?
They are going all out this year by keeping it all in with the launch of their “Stove Top Thanksgiving Dinner Pants.” Yes, you read that right. Like maternity pants that put the kitsch in kitchen, these stretchy af pants are styled with stuffing-printed waistband and matching pockets.
“Good marketers follow best practices. Great marketers craft their own.”