Be In The Know
- Google: Structured Data is an Extremely Light Signal
- YouTube Provides Answers on Common Reach and Algorithm Distribution Queries
- Facebook Shares New Insights into the Impacts of COVID-19 on SMBs
- Twitter users complain of timelines being overrun with āPromoted Tweetsā
What āArrivalā Taught Us About the Superpowers of Infographics
OK, we cheated. We asked you the same question in the survey we launched on Friday. (In case you missed it, go ahead and participate here).
If thereās one thing weāve learned, itās that yāall love infographics. 72.5% of you who participated in our survey showed serious love for infographics. So today we are going to talk about the superpowers of infographics. Beware: spoilers to the 2016 film āArrivalā ahead.
The movie āArrivalā presents a take on how first-contact with an extraterrestrial species might look. These beings are called heptapods, and the protagonist of the film is a linguist working to decode the heptapod language to determine the reason for the heptapodsā visit.
We discover the heptapod language defies the typical conventions weāre so accustomed to. The key to our protagonistās breakthrough is understanding the heptapodsā written language is a āvisual syntax thatās unrelated to the syntax of their spoken language.ā
Now let’s bring that concept down to earth.
Infographics marry the way we interact with written language and the way we interact with pictures and images. This visual format taps into a āsimultaneous mode of awarenessā that transcends the limitations of written and spoken language.
Keep reading and learn about 3 situations where infographics have the superpowers you need to communicate your message clearly.
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The Journey
Some things just seem to happen for a reason. Maybe there’s construction on a route you frequently drive, so you go around it and discover a great new restaurant. Could be fate. You never know!
Toyota shares this ad of a father and son darting off in their new car in pursuit of the son’s letter for Santa as it gets carried away by the wind. Turns out the chase was just what they both needed.
