How to Turn Customers Into Evangelists
Marketing is more than just getting new customers. It’s about keeping the customers you have, too. After all, it’s usually cheaper to keep ’em than to onboard new ones.
Better yet? If you can turn those current customers into passionate fans, or evangelists, they’ll market your company for you. So, how do you get to that point?
Jeff Wenberg from LeadPages is about to help you out. One of his tips? Do things that don’t scale. Digital marketers miss out on this because we’re so focused on huge growth. Jeff argues that doing things that don’t scale can be a better approach.
Tune in and learn how to take that next step with your customers.
How to Build A Winning Content Strategy
By now, we know that content marketing is the future. Actually, it’s the here-and-now, too, leaving traditional marketing in the dust. If you’re not obsessed with content marketing, here are some facts to send your heart aflutter:
- It costs 62% less than traditional marketing
- It generates three times as many leads
- Companies who focus on content marketing get six times the conversions of companies who don’t
- 70% of people would rather learn about a company through articles than advertisements
Has this ignited the proverbial flame under your butt to set your content strategy in motion? Maybe it’s been fanned all along. Today’s Read shares the 3 elements your content strategy needs in order to grow your business, and how to apply them to your skillset, bandwidth, and customers or audience. Go get ’em!
Create Content that Creates Enemies
You know the ol’ saying: you don’t make 500 million friends without making a few enemies. Wait, wait. That was the tagline to Social Network. But, if you want fans, you’re likely going to make some enemies along the way.
When you play it safe, you create average, middle-of-the-road content, and isn’t that worse than nothing at all? You’re not going to attract anyone – fans or enemies.
Rand Fishkin, founder of Moz, says, “Content strategy should include ways to get people on your side. Beliefs, positions, data, stories, and content that takes a firm, defensible position, and thus earns some enemies, fits this bill.”
That’s the plan for today’s Watch, with a quick 9-minute overview of why your company should create content that creates enemies. Don’t be scared. Embrace the haters.
“Maybe stories are just data with a soul.”