Be in the Know
Tools and Best Practices for A/B Testing Your Ad Copy
“If you build it, he will come.” Originally a quote about building a baseball diamond in a cornfield, it has morphed into a general mantra about attracting people with some sort of creation. It does make us wonder – if Kevin Costner built his baseball diamond in a poppin’ location, might he have attracted some more ghosts of baseball greats? All we’re saying is a cornfield is great and all, but why not test a few other places as well?
Testing brings out great results. That’s why AdEspresso is covering the best practices for A/B testing your ad copy.
- A/B copy needs time & money to work. Sometimes you need to fire off an ad immediately, and that’s okay here and there. However, it’s always best to allow a couple of weeks so you can adequately test your ad and determine which combination of copy, creative, and delivery option works best. If you can afford the time and have the funds to test, you’ll maintain a better Return on Ad Spend with your optimized version.
- Do you know your power words? Leonardo di Caprio’s name on a movie poster is sure to sell tickets. While you may not have an upcoming collab with the veteran A-lister, certain words used correctly in your ad can have the same effect. Words like “easy”, “effective”, “free”, “guarantee”, and many others make your copy more compelling.
- Numbers excite people in many different ways. This isn’t so much about slashing your prices as it is about presenting your prices in an optimal way. Your audience might respond better to “Save 40%” than they will to “$60.” Think about the different ways you can present your price, then test them.
- We all love a good story. Stories resonate with people. It’s why we all love them so much. Use them to your advantage in your ad copy and make the reader the focus of the story to ensure it hits home.
Just a few more tips left in this article, so don’t miss them!
Q for You
The Most Dangerous Writing App
Do you tend to get hung up on drafting copy? It’s okay. You’re not alone. But wouldn’t it be nice to fly through your writing as if your life depends on it? Okay, maybe that’s a tad extreme. But maybe you want to write like you’ll lose all your work if you stop (yeah, that sure sounds ideal). If that’s the case, then take a look at The Most Dangerous Writing App.
This tool puts the fire under your butt and forces you to write nonstop. It’s like the movie Speed, but with fewer lives on the line and it stars you instead of Keanu Reeves. Either generate a prompt to guide you or start typing whatever you have in mind. Stall for too long and you lose everything you wrote. The stakes have never been higher. In fact, we wrote this draft with the tool and it sure got our fingers panicking all over the keyboard!
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Home Made Love
We all want to be the best versions of ourselves. Maybe it’s all driven by the need to impress someone, but maybe it’s personal. Some will go to extremes to get there, but self-improvement is an ongoing process.
Jula brings us this ad about a man wanting to be the ideal husband. Supposedly a wood plane is the way to his wife’s heart. We’ll just wait and see if demand for this tool skyrockets at Jula.
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“We need to go from ‘marketing to consumers’, to ‘mattering to people’.”