Be in The Know
👻 Halloween campaigns? Halloween campaigns.
🎛️ What if we could control the Reels algorithm?
🤖 TikTok rolls out smart automation features for ads.
✨ Vibe marketing was a joke, until OpenAI got involved.
🤝 In-house or outsourced? Both… this is co-sourcing.
🍕 Domino’s gets a yummy brand refresh (and we need the merch apron).
👖 Gap launches cross-brand content creator and social media advocacy program.
🛍️ The Trader Joe’s viral Halloween mini totes are back.
Blogging in 2025: What’s Working?
The blogging game has changed recently. IYKYK.
According to Orbit Media’s 12th Annual Blogger Survey, the average post is now 1,333 words—shorter than in previous years—and most creators publish just two to four times per month.
Time per post has also shrunk to about three and a half hours. Nearly all marketers now use AI in some way, though few trust it for full automation.
The best blogs are balancing machine speed with human creativity (not easy). While only 21% of marketers call their blog’s impact “strong,” four habits stand out:
- Writing long-form content (2,000+ words)
- Using multiple visuals (7+ images, charts, or video)
- Partnering with influencers
- Tracking performance on every post
Dig into the data at Digital Information World.
Q for You
TikTok Comment Generator
If you have no time (or skill) for fiddling with Figma, you can mock up a quick TikTok comment with this TikTok Comment Generator.*
Add the image(s) to your next short-form video or boost the production value of your social strategy deck.
*Doesn’t actually generate real comments on your TikTok. You still gotta do that part. 😉
Watch
Librarians Don’t Play
The New Berlin Public Library in Wisconsin wins Instagram for bending over backward in a viral video.
A few of the library’s ladies gather for a classic trust fall gone wrong.
Then, the punchline—”You can’t trust everybody, but you can trust the New Berlin Public Library”—really hits… the floor.
It’s racked up nearly 900,000 likes and thousands of comments. To quote a commenter, “And just like that, I’m following a library 2,000 miles away.”
