The Case for Organic 🥬

Top Posts of The Week

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👎 The case for—and against—organic social.

❌ Take a look at the new, stripped-down UI coming to X.

💸 Amazon, Apple, and Oracle are rumored to be potential TikTok buyers if ByteDance is forced to sell.

♀️ What’s driving Bumble’s playful brand refresh?

🔍 Meta’s aggressive AI integrations aren’t sitting right with everyone.

🧠 Infographic: These are the fastest-growing skills in marketing, according to LinkedIn.

❤️ Here’s what Instagram is (finally) doing to address unoriginal content and aggregator accounts.

♟️ LinkedIn has launched three games: Crossclimb, Pinpoint, and Queens.

🎵 TikTok and Universal Music Group have ended their feud with an agreement.

What We Learned

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Monday: The March 2024 Google core update has been volatile. Here’s a to-do list to keep handy every time there’s an update.

Tuesday: Only 10–14% of companies consistently deploy generative AI in their marketing and sales initiatives. Are you leaving these opportunity areas on the table?

Wednesday: Not all AI image generators are made equal. Here’s an overview.

Thursday: Add something chewy to your TBR pile this year. These are Marketer Milk’s most recommended books about marketing.

Carnage Connections

Can you solve this puzzle?

Solve It

The Conversation

Will asked, “Are you still checking GA4 to see how some of your media buys performed, particularly display campaigns or social media?”

Kate asked, “Is Meta Ads being extra shifty lately? I keep putting my intended lifetime budget in, it shows that budget has been published, but then when I look later they have increased it to the suggested budget without my consent.”

Moira posted a poll: “Do you use LI Newsletters? Do you like them? Do they perform well/meh/poorly? Any tips to find global benchmarks on them?”

Brenda shared a tool to get your LinkedIn Tarot reading.

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Pocket Stats

Here’s what we learned about The Daily Carnage community this week:

• Over 44% of marketers still rate organic social as extremely important to their content strategies.
• Over 14% of marketers were affected by an Instagram glitch that temporarily deleted thousands of active followers from accounts.
• 48.5% of marketers find Meta’s new AI integrations to be disruptive. 17% have tested the tools and weren’t impressed, while 16% were satisfied with the performance.

Spicy Pink Paloma

Ingredients

• 2 oz of tequila
• 1 oz fresh squeezed grapefruit juice
• 2 oz Grapefruit soda
• Fresh sliced jalapeño
• One slice of grapefruit for garnish
• 1 tsp fresh ground Himalayan salt mixed with a pinch of cayenne pepper for glass rim

Steps

1. To a tall glass, swipe the rim or side with grapefruit slice. Dip in salt and pepper mix.
2. Add ice to glass and pour in tequila and fresh grapefruit juice.
3. Toss in desired amount of jalapeño slices. Top with soda. Stir.

Recipe by Olive Jude

Make It

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Did Ya Know?

Answer: Lentils.

Skittles’ recent global brand refresh includes packaging and logo tweaks, along with a campaign confirming that an individual Skittle is called a “lentil.” Not a Skittle, for some reason.