How to Overcome Two of Content Marketing’s Toughest Challenges
All aboard the struggle bus. According to ClearVoice, there are two main struggles for marketers these days:
- Finding enough time to do all the tasks that content marketing requires.
- Finding talented marketing professionals who both understand the content marketing process and can execute a content marketing strategy efficiently.
Ooof, we definitely know both of those pains. Luckily for us (and you), MarketingProfs wrote a killer piece on how to overcome both of those struggles. Here. We. Go.
The first struggle essentially comes down to time management.
There are a trillion things marketers should be doing, how do you fit all of them into a 40 (or 50) hour workweek?
It’s about knowing your audience and knowing what resonates with them. The majority of content fails to get any real results for the company that created it. To solve that, spend more time creating less content. It’s simple, but it truly works.
Take a note from Brian Dean of Backlinko. He creates one piece of content per month, but it’s always absolutely amazing.
If you’re struggling to create killer content, try these approaches:
- Survey customers and segments in your audience to find out what they want to learn about.
- Go to networking events, or chat in industry-related Facebook Groups to find out what people are talking about.
- Focus on more market research and less on “coming up with blog post ideas.”
- Meet with other leaders in your company to understand their challenges.
Okay, that’s the gist of it. Let’s move on to the 2nd struggle.
You wanna hire better marketers, right? That could be a freelancer, an agency, or an in-house marketer. Here’s how you should go about doing it:
- Fill gaps. If your strengths are creativity and graphic design, try to hire a marketer who is more analytical and less creative.
- Look at past projects, not just who they work with. For an agency, a great client list is awesome, but it doesn’t really help you. For an in-house marketer, it’s the same. Look past the resume.
- Consider giving the candidate a test campaign. Pro-tip: if you go this route, pay the candidate (or agency) for their time.
More to learn from this one. Smash the button for the rest of it…
The Goo Spreader
Babies are just the cutest, right? They’re small and chubby and sweet. They fall asleep in your arms and wear cute little outfits.
They’re so dang cute, but we simply cannot forget about all of the not-so-cute parts of a baby. You know what we’re talking about, the good stuff – diapers, drool, and food stains… everywhere.
You ever think about what’s probably going through a baby’s head when they’re making a mess of literally everything? Or what about when they abruptly wake you up at 4 in the morning to change their diaper?
Lidl’s newest commercials are giving these little ones a voice, and goes something like, “I am the creator of chaos, the stain maker, the goo spreader… the sticky man…” Seems pretty accurate so far.
Anyway, these ads have us cracking up. Maybe they’re super funny or maybe it’s just the a British accent. Either way, we think you’ll like these.
Tom Fishburne, the Marketoonist, says we’re in a marketing catch-22. Consumers want personalized experiences, but don’t want to hand any data over to companies who can personalize their experiences.
Check out the newest Marketoonist comic where Tom makes fun of this dilemma.