3 Challenges to Producing Great Content
“Work, work, work, work, work.” 💃
Not sure if Rihanna knew this at the time, but her hit song is the daily anthem for all of us. Especially when it comes to this time of year. 🆘
As if pushing out content on content on content wasn’t challenging enough, the content needs to be out of this WORLD in order to stand out from the rest.
What are some challenges that get in the way of this? Our dude, Jimmy Daly, over at Animalz wrote about three main challenges to producing great content. Let’s start hurdling over ‘em, shall we?
1) Site Traffic Can Be A Curse
There’s a certain type of “high” that can result from content traffic. This can be a catalyst for creating seemingly endless content. Buuuut, is creating more content the answer to growing your site?
This is a great example of “quality over quantity.” In other words, check in with your team and look at your current and past stats: is the overall site traffic reflective of the quality of your work?
2) Bake Content Into Your Company From The Start
It’s okay if you’re thinking about baking cookies now. 🍪 Creating content should be something that’s a part of your company structure from the start. The quality will never improve if the only focuses are on growing pageviews and traffic.
If you don’t even have someone that knows SEO or domain expertise like the back of their hand, then you need to reevaluate your current content strategy.
Great content isssa vibe. Continue with it below. 💯
30 Best Marketing Books To Get Remarkable Results In 2019
Have you thought about your new year’s resolutions yet? Regardless, there’s one that must be on your list: reading.
Most of the top CEO’s aim to read one book per week. In a world where it pays to be ahead of everyone else, having a competitive edge starts with picking up a book. And actually reading it.
Here’s a list of reads from CoSchedule that will help you do just that. All you have to do is put on your reading glasses and get to it. 👓
1) Youtility: Why Smart Marketing Is about Help Not Hype
This is a great book to kick off your readathon with. Author Jay Baer dives deep to uncover why it’s important to make your marketing as useful as possible, instead of self-promotional.
No one likes clutter. Cut the clutter and learn how to get customers for life. 🙌
2) Start With Why: How Great Leaders Inspire Everyone to Take Action
Author Simon Sinek wants you to ask yourself one question: Why?
For Kathryn Nyhus, Head of Product Marketing at CoSchedule, this book completely changed the way she writes copy. (Hint: If you’re a @copywriter, this is probably a must-read. 👀)
3) Content Strategy for the Web
Got content strategy on the brain at all times? Kristina Halvorson dives into everything you need to know about creating and delivering 💯 content for the right audience.
Plus, you’ll get insight on how to audit and analyze your content, advice on how to properly staff for your content-creation jobs, plus so much more.
There are 27 more books for you to fill your 2019 library with. Like Nemo, just keep readin’! 🐠
Home Alone Again
Quick! Name the best Christmas movie!
…wait…you said Elf!? Well, you’re wrong. The best Christmas movie is Home Alone. Period. End of Discussion. You can fight us on that.
Anyway, Google’s newest ad features a slightly updated version of Home Alone. Using the Google Assistant really makes Kevin McCallister’s life a lot easier…
“Hard work and habit are two different things. Just because you do it every day doesn’t mean you’re working hard.”
Ads from the PastAds from the Past
Lionel Trains dropped this one in 1950, and we truly think the copy is on point. They focus on the relationship between a father and son, rather than the product. That’s why it works so well!