Top Posts of the Week
- Facebook Analytics is Shuttering on June 30
- Instagram Shares Tips on Effective Influencer Marketing
- Analysis: Volkswagen’s April Fool’s stunt gone awry: How brands can rein it in before losing control
- How Long it Takes to Re-rank a Site with Fixed Quality Issues
What We Learned
Monday: AdEspresso covered the best practices for A/B testing your ad copy. Keep in mind:
- A/B copy needs time and money to work.
- Know your power words.
- Numbers excite people in many different ways.
- We all love a good story.
Tuesday: Appcues shared a guide to creating product positioning statements. Try to follow this format with your own:
[Your product’s name] is the [market category] that provides [benefit that sets your product apart from the competition] for [target user group] who [need/want X solution].
Wednesday: Search Engine Journal shared strategies for non-dominant language audiences. Create content in the target language and use Hreflang tags to help content be discovered by your audience.
Thursday: NinjaCat talked about the importance of structure in client reports from their new eBook, Client Reporting Best Practices. The key components in any client report are:
- Executive Summary
- Strategic & Tactical Deep Dive
- Next Steps & Recommendations
Join the Conversation
Samantha asked, “What expressions have you heard in your professional life that you instantly adopted for your own use?”
Jenna wants to know, “What software do you actually pay for bc it’s just that good or just that necessary?”
Calli wrote, “Has anyone had any experience with receiving threats of litigation for use of hashtags?”
Maggie posted, “Anyone else have people occasionally trolling the Facebook ads you run for your business or leaving fake news in the comments?”
Work With Us
90% of an iceberg sits below the water’s surface. Of course, there are other variables at play such as the number of penguins or polar bears sitting atop the iceberg.
The Daily Carnage is just the tip of the iceberg for us. There’s a whole agency behind this newsletter doing all sorts of digital work. Take a dive below the surface and see how Carney can help you with your digital needs.
The Spring Forward
Ingredients
- For the rosemary-infused vodka:
- 1 (750ml) bottle vodka
- 2 large rosemary sprigs
- For the cocktail:
- 1 1/2 ounces rosemary-infused vodka
- 1/2 ounce simple syrup
- 1/2 ounce fresh ruby red grapefruit juice
- 1/2 ounce fresh lemon juice
- Rosemary sprig, for serving
Steps
- Place rosemary sprigs in a 1-qt. resealable glass jar and pour in vodka (reserving bottle). Let sit at room temperature for 24 hours. Taste, and if desired rosemary flavor is present, remove the rosemary sprigs and pour back into vodka bottle, or infuse for an additional 24 hours if more flavor is desired.
- In a cocktail shaker, combine rosemary-infused vodka, simple syrup, grapefruit juice, and lemon juice. Add ice and shake.
- Strain into an ice-filled rocks glass and garnish with rosemary sprig.
Recipe from Epicurious
Which social platform has the longest post lifespan?
