The NeverEnding Data Story - Carney
The Daily Carnage

The NeverEnding Data Story

Client reporting best practices & fishing season.

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Client Reporting Best Practices

What if we told you we have a whole cake just for you? Actually, it’s not really so much a cake, but raw ingredients you can use to make a cake. Equally as fun, right? Also, there’s no recipe to go with it – just ingredients.

When you put together a report for a client to show how well a campaign is performing, it can look like a bunch of cake ingredients. Just like raw ingredients, raw data doesn’t translate easily for everyone. What you need to do is bake the cake and share the recipe with the client so they can see the tangible product of all your labor. This is how you can craft a report your client will love.

Today, NinjaCat (yeah, fantastic name) is sharing a bit about data storytelling vs. data deluge from their new Client Reporting Best Practices eBook. Let’s dive right in.

Data Storytelling vs Data Deluge

A flood of data isn’t going to paint a clear picture for your clients, so it’s crucial to tell a compelling story.

First, consider all of the challenges and solutions you found while working on your client’s campaign and use these to create a comprehensive story. This could include discoveries from deep dives into their past campaigns and the planning process you underwent to execute. The purpose here is to illustrate your journey from start to finish rather than just from the resulting data.

Second, back up your story with the data you’ve collected. Show what the numbers mean in the context of their business and point out the resulting ROI they achieved from the campaign. You’re a large part of this story; make it so good they’ll have to keep you in the sequel. Piece of cake. 🍰

We’re only scratching the surface of NinjaCat’s new eBook, so go ahead and download it for free to get the whole story on client reporting best practices.

Q for You

Where do you find yourself struggling when it comes to data?


Every story needs a format. Some stories play out on the silver screen. Some are found within the pages of a book. Use your data and insights to tell your story in an infographic with Infogram.

This tool helps you take your data and creatively present it in a digestible and engaging format – just the way a story should be. Choose from a variety of ready-to-use templates, and even create your own with all your company’s branding. Infogram allows you to add some slick animations and put together interactive charts and maps so you can make the most of your reports.

Work With Us

Here at Carney, we say a whole lot every day in The Daily Carnage, so while we catch our breath we want to let one of our clients say a few words about our agency.

“Carney’s personal care and attention to this branding and website project was meaningful. They understood the nostalgia attached to our 25-year-old logo and could see it into the future.”

Erin Keane 91.3 WYEP Director, Audiences and Brand Strategy

The 2021 Fishing Season Is Open

Getting really good at something entails a good bit of practice. But what about the things we can’t practice? We find our own ways to make it work.

Mato Grosso do Sul Government State brings us this ad to kick off the 2021 fishing season. In this particular ad in the series, we find a man trying to fish his keys out of his car. For those of us who have been in the same situation, it’s a mistake we don’t make twice. Only for him, it wasn’t a mistake.

Ads from the Past

1923, Royal Baking Powder Co.

“Social media are tools. Real time is a mindset.”

David Meerman Scott


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