Do Ya Know?
Top Posts of the Week
- Woah. Are you going to be a marketer suffering from a “measurement blackout”?
- After a rough week of user and stock numbers, Meta is threatening to shut down Facebook and Instagram in Europe if they cannot advertise there
- Tweet your Valentine’s first date to Truly for their Valentine’s contest
- Panera has a contest giving away baguette-cut rings…in the cutest bread bowl ring box you ever did see
What We Learned
Monday: When you only get one clickable link in your TikTok and Instagram bios, you have to make it count! There are a lot of “link tree” and landing page tools out there, so Influencer Marketing Hub put together a list of the 11 best link in bio tools.
Tuesday: PLANOLY’s Reels Resolutions is a series all about using video content to help your social media and storytelling. They had Duolingo’s Social Media Coordinator Zaria Parvez to talk all about how to Humanize Your Brand Through TikTok and video content. Ready for more insights from other pros? They have another Reels Resolution going live February 16th. Register Here!
Wednesday: Host-read ads for podcasts are great because they add a layer of trust with a host endorsement. The usual formula is: Intro + Overview + Personal Experience + CTA. But there are ways to mess them up if they don’t sound natural. SXM Media gave us the dos and don’ts of host-read ads.
Thursday: When it comes to picking the channels you would like to advertise on, it can feel like a choose your own ad adventure mystery. How do you decide? The War Room gave a full, fat list of every ad type you can make on an advertising channel and how to do your leg work for picking them.
Let's Get Loud
The 2022 LVI Super Bowl Halftime Show lineup is a collection of legends: Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Dr. Dre.
Do we know what songs they are going to play? Nope.
So we just collected our favorites in one playlist.
Join the Conversation
Heidi shared, “A friend of mine posted this and I asked her if I could share. Way to go Chewy in customer loyalty…”
Amber asked, “Out of curiosity…social media managers, how far out do you plan & schedule content?”
Matthew wrote, “Hey, Carnies! I saw that great post where people are discussing DSLR cameras vs phone cameras and I’m glad to see people feel sassy with their phone cams. I’ve got a Pixel 5a (love it!) and while the basic google photo editor has gotten more robust, I’m ready to try some other apps, get a clip-on macro lens, and take it to the next level. 📸💪💪 Follow-up questions for phone photographers: What apps do y’all like using to shoot? How bout for editing?”
Sarah posted, “What programs/software have been a GAME CHANGER for your digital marketing biz/social media biz? I am always looking to up our game as a small agency. Thanks!”
Red Zone Raspberry Lemonade Punch Bowl
- 2 cups Tequila reposado
- 6 cups Raspberry Lemonade
- 1 cup Triple Sec
- Coarse Sugar for Rimming Glasses
- Garnish with Raspberries and Lemon Slices
(Recipe yeilds 6 servings)
- Fancy it up by rimming the glasses ahead of time with coarse sugar and set aside.
- Mix tequila, raspberry lemonade, and triple sec into a large mixing bowl.
- Pour into individual glasses of ice.
- Garnish with raspberries and lemon slices.
Recipe by Jose Cuervo
Ads from the PastAds from the Past
(In case you’re wondering where the other Super Bowl team is – the Bengals wouldn’t be added to the NFL until the 1968 season)
Which brand has exclusive alcohol advertising rights during the Super Bowl?
b. Anheuser-Busch InBev, a league sponsor
Anheuser-Busch InBev gets sole alcohol advertising during the Super Bowl. They plan on spreading out their advertising across several of their lines, not just Bud Light, for 2022.