Be in The Know
📉 Advertisers expect ad spend slowdown amid tariff uncertainty.
⚖️ New DOJ proposal still calls for Google to divest Chrome, but allows for AI investments.
🎙️ ICYMI: episode 3 of The Daily Carnage Show, “The Year of The Egg,” is out now.
📱 Trump will “probably” extend TikTok’s sale deadline.
💬 Instagram is experimenting with a Discord-like community chat. feature.
🔍 Spotify investigates why Premium users are still hearing ads.
🎮 As an “economic blackout” targets Amazon, Twitch gets caught in the middle.
😂 The new Starry spots are super silly.
👴 Brands hire Gen X and boomer influencers as the “power of the silver influencer” rises.
🤖 McDonald’s gives its restaurants an AI makeover.
🏡 Can brands save the “American Dream?”
🖋️ Hot new font alert: Times New Ramen.
Which Influencer Content Types Are Best for Driving Sales?
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Influencer marketing this, influencer marketing that.
But what are the specific content formats, influencer types, and platforms that consistently generate real results?
Here’s what the latest data tells us:
- 🎥 Demos and tutorials remain the top-performing content types for driving sales. They’re particularly effective for BOFU consumers who are already interested in a product.
- 📱 Short-form content, like Instagram Reels and TikTok videos, works well for quick engagement and viral potential.
- 📖 Long-form content excels in providing deeper storytelling, product reviews, and building stronger customer trust.
- 👩💻 While large influencers get the headlines, nano and micro influencers typically have higher engagement rates and create more authentic content, resulting in better conversion rates.
- 📸 Instagram continues to lead for driving influencer-driven purchases, but TikTok, particularly its Shop feature, is gaining traction, especially for lower-ticket items.
Take a closer look at the data from Modash.
Q for You
Tools
The Ultimate Icon Library
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If you can’t find what you need in Canva’s Elements, try The Noun Project’s massive collection of icons (and photos).
It’s built by a global community of designers from 120+ countries, with icons related to everything from AI to UI to pop culture and beyond.
They also have a very cool, inclusive mission to champion equality and diversity through visual art. Refreshing right about now.
Campaign
The Drink of Champions
Hot off its highly ranked Super Bowl ad, Liquid Death has signed a multi-year deal with the Philadelphia Eagles—meaning its iced teas will now be available at Lincoln Financial Field.
CEO Mike Cessario, a Philly native, joked that the Eagles might be tapping into Liquid Death’s mojo for a repeat victory in 2026.
As the team’s Official Iced Tea Partner, Liquid Death will have stadium signage, social media integration, and a sweepstakes offering fans tickets, autographed swag, and an exclusive concert.
The brand has also launched the Liquid Death Pro Driver team, awarding $30,000 sponsorships to three NASCAR fans who chugged iced tea in 18 seconds.
