Be in The Know
🙅 X restricts emojis in promoted posts.
🫠 Häagen-Dazs’ beautifully melty OOH campaign.
🛡️ PayPal is fighting sketchy funds requests with AI.
🦆 DuckDuckGo now lets you hide (most) AI-generated images.
- Bye-bye baby peacocks. You were adorable. 🦚
Report: The X Factor
In a new report, NielsenIQ and World Data Lab illuminate the chronically overlooked consumer power of Gen X.
Gen X is projected to lead global consumer spending through 2033, surpassing $20 trillion. They’re in their peak expenditure years, managing households, children, and aging parents.
The report calls out some crucial “X factors” that define them:
- Digital adopters: They embrace technology and influence its adoption in their households.
- Pragmatic buyers: They prioritize quality, clarity, and value over hype or flash.
- Loyalty earners: They reward brands that consistently deliver positive experiences, saving them time, money, or mental energy.
- Influential women: Gen X women are often the primary CPG buyers and key family decision-makers.
Spend some time with the report to learn how to capture Gen X’s attention.
Q for You
Laptopers
Not sure why we had to wait until 2025 for Laptopers, but it’s here now.
It’s a global community of remote workers dedicated to tracking venues where you can work comfortably and productively.
Not every cafe is laptop-friendly. IYKYK. This bridges the gap between digital nomads looking for suitable workspaces and spots that welcome them.
Confirm the community-verified WiFi speed before you leave the house. Plus, get real-time updates and no ads. Happy squatting!
Watch
Well, Hot Dog
New York’s MTA unveiled a new subway map, and Omnicom’s adam&eveDDB spotted a golden opportunity for Nathan’s Famous.
The D and F lines at Coney Island look a lot like a hotdog.
So, they slapped some digital mustard on it for National Hotdog Day. No filler, just plain old fun.
