Be in the Know
- Xbox and Gucci have collaborated on a special edition Xbox Series X…go ahead, peek that price tag
- See Bumble’s new ad campaign embracing messy dating
- Johnson & Johnson, GE, and Toshiba are all splitting their companies into different divisions (new names are TBD)
- Green Giant made ugly sweaters so casseroles can be ✨fashionable✨
3 Retargeting Solutions to Utilize Right Now
If at first your ad doesn’t succeed, retarget ’em. Retargeting uses a user’s online behavior to serve them relevant ads. This is typically from paid ads, website visits, and search activity.
Now, retargeting takes as much strategy as your general ad strategy because you don’t want to retarget just anyone who happened upon your brand. And because of the changing policies of cookies, pixels, and data privacy, retargeting is not amateur hour.
Here are three expert tools that can get you on the right track for retargeting potential customers.
- Criteo: One of the best practices for retargeting is to personalize it. Criteo is a great tool for giving warm leads personalized offers. With machine-learning, Criteo uses pixel information as a jumping-off point for previously viewed products and related products to make special offers.
- AdRoll: What do you do if someone leaves your form or abandons a cart? AdRoll will fix that up for you. AdRoll uses segments based on behaviors and traits to retarget. They pinpoint users that show genuine interest in your product, ensuring they are as warm as possible instead of every Joe Shmoe that hit your landing page.
- RollWorks: Do you have a lead database? Rather than lead nurturing, RollWorks offers lead scoring and account organization. RollWorks take a different perspective on retargeting by laying out your warm audiences for more in-depth retargeting strategies. They offer easy automation, email retargeting, and pipeline management. They’re also a killer education resource for retargeting and account-based marketing in general.
Learn more about retargeting solutions and examples on What Runs Where’s full post.
Q for You
Digital Experience Platform by Optimizely
There are a lot of testing, experimentation, and variation platforms out there. Optimizely is one of the top dogs in that arena. They have a DXP that can make sure all of your digital assets are fine-tuned and optimized to the best they can be. This platform opens possibilities for your whole team, design to development, by combining analytics and AI to provide insights on how to improve the customer journey. Check out their demo and plans to see how it could work for your digital experiences.
Scalemail Polls
Ask around, find out.
Scalemail Polls is a polling system that can be integrated into your existing email or site.
So what?
So, you get to ask your users questions right where they are engaging with your content, instead of taking them off a page or to another third-party survey.
Wanna know more? Ask us a for a demo!
Watch
Feel the Burn
Last week we told you about Twitter Blue coming to the U.S. market. Well they released a mock-80’s, vaporware, Jane Fonda-esque, ad to explain what Twitter Blue is all about. Framing it as “so good, your fingers will get a workout,” they show the new perks using four Twitter creators as finger fitness clients.
