Be in The Know
👄 Glossier quietly introduced a new ‘70s-inspired logo for its summer collection.
🫣 Figma disables AI feature that appeared to be ripping off Apple.
🤳 Slow internet. Payment restrictions. But influencers will find a way.
👻 Nano snaps and virtual houses. New features rolling out for premium Snapchatters.
❇️ Leaked screenshot shows WhatsApp is testing an AI tool for enhancing your profile pic.
Tactics for Marketing to Seniors
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Baby Boomers represent significant wealth, but, like any generation, they come with specific consumer expectations and communication needs. Here’s how to market to them:
- Offers: Fixed-income seniors appreciate free offers and deals like Buy 1 Get 1 50% off.
- Testimonials: Seniors highly value reviews from their peers.
- Phone numbers: Many seniors prefer calling over online conversions, especially for significant purchases.
- Copy: Seniors are more likely to read longer advertisements.
- Spokesperson: Incorporating a spokesperson can significantly improve results.
- Comparison charts: Simple charts help explain advantages over competitors.
- Ratings/reviews/awards: Credibility from organizations like BBB or FDA builds trust.
- Money Back Guarantee: Risk-free or money-back guarantees increase confidence in trying new products.
Take a closer look at the insights from Incremental Media.
Q for You
SmarterQueue
👀 Sponsor this spot to share your product or resource with our community.
SmarterQueue is social media scheduling tool with an AI caption writer, an automated queue for each of your content categories, built-in content curation, and comprehensive analytics. And it works with TikTok!
But the real jewel here is the Evergreen Post Recycling feature, which lets you designate a really good post to be automatically repurposed with different variations, and then republished, as many times as you want. We love that for you.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Mr. Six Returns
Finally, the 20-year trend cycle has brought us to this moment.
Six Flags has been teasing the return of Mr. Six, the brand’s dancing elderly character from the 00s, for some time.
And indeed, he’s stepping off the bus again to promote Fright Fest at the theme park chain by doing what he does best: busting it all the way down.
