Do Ya Know?
Trending Stories 🔥
SOCIAL
💬 Instagram creators with 100K+ followers will get additional comment filters.
💄 How Ulta is tapping in-store associates for content creation.
🎵 TikTok launches Market Scope for comprehensive data across the TikTok ecosystem.
👔 LinkedIn launches First Impression video ads.
📍 You can use Promoted Pins in Demand Gen campaigns to boost Maps visibility.
🔍 Google Search Console fails to report half of all search queries.
CAMPAIGNS
🍔 Lovin’ it: McD’s announces the Snack Wrap’s return with a notes-app trauma dump from the SMM.
🏀 How Dick’s is outplaying Nike… and everyone else.
📚 Pizza Hut brings “BOOK IT!” reading program into the digital age.
CORPORATE RESPONSIBILITY
🌈 Big brands are pulling back on Pride merch and events this year.
🚫 6 brands taking a stand against AI content.
🙅♀️ Study: 39% of consumers report boycotting a brand in the past year.
What We Learned
Monday: When done right, audience research reveals exactly what your readers want to learn, solve, or understand, making content ideation a whole lot easier and more effective. Here’s how to use raw audience insights for winning content ideas.
Tuesday: Managing online reviews is essential, but replying to every Google review is a time drain. Now, AI-powered review agents can handle responses instantly and on-brand, giving your team back hours each week. Here’s what an AI review reply agent can help you do.
Wednesday: If you’re stuck writing dry, jargon-filled copy, consult the 9 Golden Rules of B2B Ads (Rule #1: Flex your specs).
Thursday: The old SEO dashboard isn’t cutting it anymore. Click-through rate, average position, and bounce rate were built for a world of ranked listings. If you’re not measuring these 12 new KPIs, you’re flying blindfolded.
The Conversation
🔥 Trending in The Daily Carnage Facebook community this week:
“Why include QR codes in your emails? If I’m looking at the email on my phone, I have no way to scan them. If I’m looking at the email on my desktop, I want to click it. Is there something I’m missing to why this is advantageous?”
💬 Our experts say…
- “You can definitely scan qr codes from your mobile device. Your irritation definitely applied like 3 years ago or more but tech moves fast.”
- “Without question, I’d navigate away rather than bothering with a QR code. I would click a link, but that’s the extent of the effort I’d make. I would judge harshly any company that provides only a QR code.”
- “We do QR codes in our emails because our audience is older in demographic and they often print things out or take screenshots instead of forwarding an email.”
- “I also find that certain demos love to screenshot emails and promo flyers rather than share/forward them natively, so it loses its clickable links. That’s definitely when the QR comes in handy.”
Classifieds
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Did Ya Know?
Answer: A slice of pizza.
There have been a few iterations, but the classic will always be this design: the 5 stars over the rainbow and open book.
