Total Clips of the Heart - Carney
The Daily Carnage

Total Clips of the Heart

No, this isn’t about Bonnie Tyler. We’re talking about the new iOS app – Clips.

10 Little-Known Facebook Hacks

We spend a lot of time working in Facebook, but we’ve got a good reason. It’s one of the most popular websites on the internet and a great place to get in front of your audience.

In today’s Listen, you’re going to hear about 10 hacks you can use on Facebook to grow your page right now.

And if you don’t have time to listen to this one, we’ve got all 10 tips for you, right here:

  1. Customize the look of your Facebook business page (we didn’t know about this one)
  2. Pin posts to the top of your page
  3. Use the Facebook pixel
  4. Invite people who have engaged with your post to like your page (if they haven’t already)
  5. Use audience insights to create relevant content
  6. Invite friends to like your page (by email)
  7. Save an article for later (we use this one all the time)
  8. Like another page…as…your…page
  9. Search previous posts for specific insights
  10. Find other Facebook pages to “watch”

Total Clips of the Heart

Have you heard of Clips yet? No, not Clipse, the iconic Hip Hop duo – you don’t want to get us on a tangent about the musical perfection of the song, Grindin’.

Clips is the new mobile photo and video editing app from Apple, and it’s about to change the game. You must be thinking, “Ugh, another photo and video sharing app?!. Think again! Clips is for quickly creating (super-good looking) visual content you can upload to other apps, like Instagram, Snapchat, and Facebook.

Yes, there are emojis, geotags, and filters, but what’s extra cool is the automatic subtitling and a widget that adds tunes from Apple Music. You know what that means? You can make more technical and creative vids – in a flash! Think of the possibilities!

Today’s Read shows you how to use this exciting new app and dives into what it means for social engagement – a vital part of content marketing. Will it be love at first clips? Find out for yourself.

LinkedIn Ads Hacks

Time to talk about LinkedIn! It can be a great platform for B2B companies, but it can also be an expensive place to advertise.

There’s no doubt that LinkedIn is more expensive than Facebook. On LinkedIn, the lowest CPC you’re going to get is likely around $4. We know, that’s expensive. But the quality of that click is usually better than a click from Facebook.

Good news though! We’re going to save you some money with today’s Watch. We’re serving up a video about hacks you can use to reduce the cost of LinkedIn ads.

One of the suggestions is to monitor your CTR on ads, and when it exceeds 1%, switch your bid approach to CPM instead of CPC. Based on LinkedIn’s algorithm, you’re going to reduce your costs by about 3x. Not bad.

Plenty more suggestions in this 6-minute video…

“Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.”
Malcolm Gladwell

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