Be in The Know
🌴 Four charts that prove “The White Lotus” effect is real.
🔍 Microsoft launches Copilot Search in Bing.
📊 Meta’s new feature combines likes and reactions across multiple similar ads.
🎬 Amazon says its AI video model can now generate minutes-long clips.
📹 LinkedIn is testing a new Video Trends feature.
✨ Beyonce’s Cécred launches its first brand campaign with Ulta Beauty.
🍗 This AI concept ad—created by a director unaffiliated with KFC—has reignited an industry debate.
Tactics
How to Start Tracking LLM Traffic in GA4
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According to a Daily Carnage poll in March, 60% of respondents indicated that they did not know how to track web traffic from LLMs.
But with AI-powered tools like ChatGPT, Gemini, and Copilot reshaping how users discover content, segmenting LLM traffic in GA4 is critical to ensuring that your content strategies remain aligned with changing user behavior.
Here’s how to create an LLM traffic segment in GA4 Explore:
- Go to Explore in GA4 and create a new report.
- Set dimensions to Session source/medium and use Views as the metric.
- In Segments, create a new session segment.
- Input a regex as a filter on session source.
- Use a line graph visualization to monitor trends over time.
Head to Search Engine Land to learn how to set up LLM reports in Looker Studio, too.
Q for You
The Hive Index
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If you’re marketing to niche communities, you’re always on the hunt for digital spaces where people are actually talking—not just posting.
The Hive Index is a curated directory of online communities, organized by topic and platform.
You can use it to find active Slack and Discord groups where your target audience dishes about their problems and desires in their own language and on their own terms.
Happy lurking!
Classifieds
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Campaign
Hitting the Nail on the Head
Bloomberg Media’s new campaign, “The Contextualist,” reexamines familiar idioms in a modern context.
Directed by the acclaimed director of “The Brutalist,” Brady Corbet, the campaign marks his commercial debut and lends his cinematic sensibility to three 30-second spots.
Each ad explores idioms like “a bird in the hand” and “the price of tea in China,” reinterpreting them through a business lens to highlight Bloomberg’s global reporting.
Created by Wieden+Kennedy New York, the campaign spans connected TV, digital out-of-home, audio, and social channels across key markets like the U.S., UK, and Singapore.
