If I Could Turn Back Time
How often do you say, “So much to do, so little time”? We feel that every day. It comes with the territory of being part of the marketing world. (We still like to curse Grandfather Time every now and then, though.)
For those of you like us who would rather not fight the losing battle against time, today’s Listen is all about how to prioritize and stay organized with your marketing. Co-Schedule’s Nathan Ellering and GetFeedback’s Jana Barett discuss staying on top of things at work and ultimately creating new ideas.
As Barett says, “Being able to say no to things, to yourself, and to other people is really important in a content creation position.” Did we just find our new favorite mantra?
Side note: If you have this stuck in your head, welcome to the club.
Audience Engagement is (Not) As Easy As Pie
Ah… that satisfying feeling of logging onto social media to find new followers. When your followers reach into the thousands, you know you’re doing something right. Though your numbers may be impressive, they don’t always mean you’re reaping the rewards (besides personal satisfaction, of course.) Maintaining an audience becomes a whole other beast to conquer.
It’s time to un-sheath your sword. Excalibur goes by a different name in 2017: Research. Today’s Read is chock full of delicious data (mmmm… pie charts), which is expertly evaluated to show us that interactive content best fuels consumer experience. It’s done for a few reasons:
- Educating an audience
- Creating brand awareness
- Generating leads
Trust us, this article is better slowly digested – save today’s skimming for … well, theSkimm.
The Reel World
We’re so sorry to be talking about Apple again, but Adweek’s Ad of the Day just could not be ignored. It’s beautifully simple yet striking and powerful in its emotional weight – something all marketers hope to achieve in their ads.
Launched just last night, Apple’s newest commercial pairs audio of Carl Sagan reading passages from his book, Pale Blue Dot: A Vision of the Human Future in Space, and videos of natural landscapes, shot by everyday people on their iPhones. It’s a breathtaking homage to Earth, and it’s as poignant as ever. (I’m not crying, you’re crying.)
“The best marketing doesn’t feel like marketing.”