Unlocked 🔓 - Carney
The Daily Carnage

Unlocked 🔓

Get to the next level of your content marketing with these content creation strategies & more.

We mentioned it yesterday and we’re reminding you again today.

We’re holding an aaaaaamazing digital marketing conference in Pittsburgh on Friday, April 13th. Why’s it gonna be so amazing? Well, like the Daily Carnage, our conference is going to be focused on marketing tactics that actually work. Bring your notebook, laptop, and voice recorder because you’re gonna need to take notes.

And good news: tickets are only $99 this week! Bad news: prices are going up next week!

11 Content Strategies to Take Your Social to the Next Level

Content Rules Everything Around Me, C.R.E.A.M… We yell that just about every day at our agency

Another way of saying, “Content is the golden ticket in social media.” And gold it is. It’s what helps build a relationship between your brand and audience. A trust that motivates them to keep coming back to you and your content.

Today’s Listen is short but sweet, starring 11 content creation tactics that will help to save you time and increase your reach on social media. These tips have helped the team at Buffer grow their reach by more than 50% year over year—even with changes to the algorithm.

Safe to say, these pointers will point you in the right direction.

So, if you’re running out of content creation ideas or just plain ready to up your content strategy, have a listen below.

  • (02:10) #1 Let social media to help you create blog content and vice versa
  • (02:25) “Social media is the perfect testing ground for content ideas”
  • (03:15) #2 Curating top content around the web
  • (03:40) A few ways the Buffer team likes to curate content
  • (04:20) #3 Turn a blog post into a video
  • (04:50) How to know which blog posts to turn into a video
  • (05:20) Animoto is their fav tool for this
  • (05:50) #4 Utilizing user-generated content
  • (07:15) #5 Create visuals using data
  • (08:00) #6 Partner with another brand – create content together and share on channels
  • (09:20) #7 Social swap – simpler tactic than a partnership in which two companies agree to share each other’s content regularly on their respective channels
  • (10:00) Find companies that have content that you know will benefit your audience
  • (10:30) #8 Take it back to the old days and share or retweet something to your own timeline
  • (11:25) #9 Know what to post on each social network. Which networks prefer videos or images? Which prefer links?
  • (13:05) #10 Share something more than once – look into your analytics and find most popular posts
  • (14:00) #11 Ask yourself, what are people/brands you admire doing? 

10 Exceptional B2B Content Marketing Examples

Let’s take an unofficial poll. Which type of marketing content is more fun to create: B2B content or B2C content?

Our guess is that the majority of you are going to vote for B2C, and that’s okay! B2C marketing is fun. But…but…B2B marketers can have a ton of fun with their content, too.

To prove it, Hubspot put together a list of 10 B2B companies who are making exceptional content that attracts and connects with potential customers. Here’s their list:

  1. CB Insights: Newsletter – Their newsletter gives insights on technology, venture capital, and emerging business. Those are serious topics, but they present them in a not-so-serious way. If you subscribe, you’ll be laughing at the subject lines and commentary while also learning a thing or two.
  2. Unbounce: Page Fights – Unfortunately, Unbounce discontinued this series. Womp. Page Fights was a monthly live stream of marketing optimization experts who critiqued landing pages in real time.
  3. Mattermark: Raise the Bar – This newsletter rounds up the best marketing, sales, and growth engineering news from a number of industries. Their goal is to help their subscribers keep up with news and trends without having to do too much work.
  4. Deloitte Insights – This one isn’t as much fun as it is quality. Deloitte has tons of different customer personas so rather than try to create content to please all of them, they create content that targets each group separately. The reason they’re on this list is to remind you that your audience isn’t one homogenous group.
  5. NextView Ventures: Better Everyday – This one is on the list because they’ve gone full bore with the blogging platform, Medium. That platform is really popular in some niches (like VC). NextView recognized this and focused on building an audience there. The takeaway? Go where your audience is.
  6. Wistia: Instagram – We’re big fans of Wistia (Hi, Wistia!). They do an exceptional job of humanizing their brand on Instagram. That’s something many companies miss out on.

Still 4 more we couldn’t fit in here →

Pop, Unlock, Drop It

However freaky the iPhone X’s face recognition may be, Apple is giving it a friendlier face in today’s Watch.

In this latest ad, Apple’s promoting its iPhone X Face ID Unlock feature, with dramatic results. “Unlock with a look” starts normal enough with a high school student unlocking her phone just by glancing at it. Once she realizes this “power,” she runs through school unlocking everything in sight just by looking at it. Lockers, gym doors, art supplies, even the janitor’s closet all explode into bursts of excitement and color. 

A fun visualization to emphasize Apple’s product message. Without being creepy about it.  

Brands often forget about customer experience and instead think, “Oh, if we just put a few more ads in our customer journey, we’ll land more customers.” Unfortunately, this type of thinking will likely cause you to lose more customers than you gain.

Marketoonist published a perfect cartoon to remind us of this.

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