Be in The Know
🧻 Does SNL’s Flamin’ Hot Preparation H spoof point to brand collab fatigue?
👀 ChatGPT can now reference all of your chat history.
🖇️ Google officially rolls out links in AI Overviews to its own search results.
🎒 Snapchat invites brands to sponsor “Snap School” events.
💡 Reddit launches new “Partners” page for business and agency partnerships.
📉 5 charts that project the future of ad spend.
🥛 Oatly makes every piece of copy count. Even on grocery product pages.
✍️ The enduring appeal of pens and paper in a digital era.
🫘 Starbucks & PepsiCo revive iconic “Eye of the Tiger” campaign.
2.6B people are using Apple, Google and Samsung Wallets. Meet them there.
Unless you’ve been living under a rock, you’ve heard a lot about how your tried and true Marketing strategies are being upended in an age of AI and the ubiquity of new tools on the market.
Adapting to these changes will take some time.
So what’s a quick win you can adopt today?
Mobile wallet marketing.
Building in mobile wallets is providing unprecedented growth for early adopters.
Why?
Because the consumer shift to mobile wallets has already happened. There are currently ~2.6B Apple, Google, and Samsung Wallet users. That’s more users than TikTok and Instagram.
Despite mass consumer adoption of mobile wallets, outside of credit card issuers and airlines, many businesses have not figured out how to use this powerful channel to reach customers.
But the early adopters of mobile wallet marketing are seeing staggering results.
Carrefour saw a 24% increase in transaction value when their customers started using Badge-issued loyalty cards.
If your team is focused on driving more revenue, watch the <5 min video that explains exactly how Carrefour did it, and how you can get started today.
Q for You
Firebase Studio
Google is giving Firebase a major glow-up, turning it from a developer-focused platform into a powerful DIY AI app builder.
Firebase Studio—now in preview and open to individual Google users—enables you to ✨ “vibe code” ✨ ideas into real apps.
Simply describe an app idea in plain language and receive a working prototype, complete with AI-generated code, layout, and features. You can tweak everything, then hit “prototype” to see your app come to life—no coding skills required.
Based on our prelim testing, it’s super useful for non-technical creatives to experiment with and demonstrate ideas before passing things on to human devs. Definitely give it a go.
Campaign
Warning: Thirst Trap
You know what’s good? Bad Bunny’s steamy campaign for Calvin Klein.
You know what’s even better? Progressive’s perfectly executed stunt to piggyback on the Bad Bunny buzz.
With billboards of the nearly-naked superstar turning heads in New York and Miami, the insurance brand worked with Gut Miami to place branded trucks near the ads, warning drivers with lines like “Thirst trap ahead” and “Less staring, more steering.”
