Be in The Know
🎙️ Watch: The latest episode of The Daily Carnage Show covers AI, A.1., the action figure trend, vibe coding, and more. (14 min)
⚖️ The U.S. Justice Department is about to make its case for a Google breakup. Here’s what to know.
📈 CPC inflation: How fast are Google Ads costs rising?
👖 Food goes fashion: Cheetos Pants and Heinz grillz.
💡 Infographic: 7 posts in 7 days to boost your LinkedIn engagement.
☎️ Upset about the NHL playoffs? Dial the ESPN Chirpline.
✨ BODYARMOR gets a brand refresh.
Wistia’s 2025 State of Video Report
👀 Sponsor this spot to share your content with our community.
The 2025 State of Video Report reveals businesses are investing more in video and moving production in-house by using AI for scripting, editing, and captioning.
Performance benchmarks show that:
- Engagement rates drop as video length increases, though longer videos can deliver more total watch time.
- How-to videos are the most engaging across different lengths.
- Lead gen forms are the highest-converting interactive video features, especially when placed at the end of a video.
- Webinars and original series drive the most conversions, with videos between 30–60 minutes converting best.
Top video trends for 2025 include:
- More in-house video production
- Widespread use of AI in video creation and distribution
- Greater investment in accessibility features
- Continued focus on product videos, educational content, and webinars
- Increased resizing of videos for different social platforms
- Search optimization for short-form videos as they gain visibility in mobile results
Get the full report from Wistia.
Q for You
Reels Webinar
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If your Reels reach is trash, join the party. We’re tuning into Meta’s Reels Webinar this Thursday, April 24 at 9 a.m. EST to take some notes.
The session will feature insights from Meta’s product leaders, content experts, and advertisers using Reels successfully.
The crew will cover what makes a Reel perform well, creative diversification, how brands can tap into trends, and hopefully how to get out of “200 views jail,” as they say.
Campaign
Lookin’ Up
KitKat’s latest campaign hinges on two truths: 1) we have a collective screen addition, and 2) KitKats happen to be the same shape as mobile phones. 📱🍫
So, VML Czechia swapped smartphones for KitKats in clever OOH ads to remind us that chocolate is way better than doomscrolling. The famous “Have a Break. Have a KitKat” line stays small and subtle—perfect for an anti-distraction message.
