Be in the Know
- Skittles brings back the all-gray packs for a second year, giving the rainbow back in Pride Month.
- Facebook to test a new feature advising users to read articles before sharing them.
- Eurovision takes virtual events to immersive, 3D heights with 2021 Eurovision Village.
- Walmart creates healthy cooking microsite based on the children’s Netflix series, Waffles + Mochi.
How to Elevate Remote Video Production, Step-By-Step
The line between amateur and professional video is getting thinner and thinner. Video and audio devices are more capable than ever, editing software has never been so accessible, and limitless resources can answer just about any question you have. That’s right – you can shoot your own version of your favorite 80s music video. You can start your yoga series in your garage this summer. Sure, the A/C is broken in there, but hot yoga is all the rage anyway!
The point is, you can make a video that shines. You probably already have most of the tools, so if you have the need or the desire, then you’re good to go. Here’s how to elevate remote video production according to Sprout Social.
- Follow the 60/40 rule for pre-production. When you get to the beach, it’s tempting to immediately run to the water and jump in. But first, you need to set up your towels and chairs and put some sunscreen on. You might be eager to get the camera rolling, but the more time you spend planning the video, the easier it will be to film. Spend 60% of the project’s time planning.
- Tripods and stabilizers. Unless you’re filming a Blair Witch Project spinoff, there’s no need to make your viewers motion sick with a shaky camera. Find a tripod that works with your device and keep the camera at eye level.
- Lights. The importance of good lighting cannot be understated. If your space isn’t brightly and evenly lit, then try a ring light to brighten things up.
- Mic check. Do a quick recording with your microphone to ensure you come through loud and clear. Close windows to avoid sounds of cars, barking dogs, and the bagpiper next door. Ceiling fans and computer fans can be noisy too, so be mindful of what the mic can hear.
See the rest to help make your next production picture perfect.
Q for You
Virtual Lighting Studio
Setting up and then adjusting (and then adjusting again) lighting at a video shoot can be the most time-consuming part of the process. So prepare ahead of time with Virtual Lighting Studio.
This free site allows you to try out all sorts of lighting configurations virtually. Switch between ring lights, strobes, and softboxes to compare the differences. In addition, you can use multiple lights and adjust their positions relative to the subject (albeit, unsettling subjects). Try it out to get an idea of what sort of lighting rig you might want in your videos and photos.
All you gotta do is ask.
The best way to get an opinion on a topic is to ask. Engage your own subscribers by asking them to share their opinions on anything you want to learn. We do it every day with Scalemail Polls, and you can too. Incorporate polls into your newsletter or email and start learning about who’s on your list.
To set up a demo, just ask.
Ditch your troll hole
Relator.com makes it clear that they can help find a home for any home buyer in this ad series featuring trolls, vampires, and even a family of prickly cactus.
They demonstrate their home-finding features and filters in unique ways to each character’s needs, even if they have stubby cactus arms.
Ads from the PastAds from the Past
1973, The Clorox Company
“When it comes to social media marketing, you don’t have to post 3 times a day. It’s never about how often you post but the quality of your content.“
Janet Benson Amarhavwie