Be in the Know
- September is here :’) Bud Light is launching a Pumpkin Spice Seltzer
- Much like Fleets from Twitter, LinkedIn will be retiring Stories at the end of this month
- In other booze news, Natty Light is now making flavored vodka (is this going to be the new beer brands making seltzers trend?)
- Dodge Ram and the clothing line Wolverine collaborated on a boot collection for Labor Day
60 Video Marketing Statistics
Because we are such visual creatures, video is often the best content to grab the attention of an audience. But just how important is video marketing? Well, Influencer Marketing Hub gave us a whole lotta stats on video marketing in use, how videos are being consumed on social media, and overall video trends. Now 60 stats is a doozy, so we picked out the ones we thought were the most interesting:
- This past year, ere has been an 800% increase in global watch time of ad-supported and purchased feature-length movies.
- Mobile video consumption rises by 100% every year.
- More than 70% of watch time on YouTube comes from mobile devices (and that one is straight from YouTube).
- Psychologists suggest that music can directly influence how viewers respond to your videos.
- 85% of Facebook videos are watched without sound, but 60% of Instagram Stories are watched with sound.
- Videos under two minutes long generate the most engagement.
- 37% of viewers watch videos to the end.
- 83% of marketers say video helped them generate leads.
Now that we’ve seen the retirement of Twitter’s Fleets and LinkedIn’s Stories, we want to remind everyone of how important your platform is for video marketing. Per day:
- Snapchat users watch over 10 billion videos
- Facebook gets over 8 billion video views
- Twitter receives over 2 billion video views
- Instagram has over 500 million users using Stories
Check out Influencer Marketing Hub’s full list of statistics (and all of their linked sources) by clicking the button below.
Q for You
Oribi
Don’t you wish you had a magic wand when it comes to populating results on Google Analytics? Navigating through endless and often pointless metrics on Google Analytics is a major pain point for marketers. This is where Oribi gives you detailed analytics with a codeless (aka pain-free) integration:
- Track every page visit and CTA button on your website
- Obtain clearer, actionable insights through intuitive funnels
- Learn the behavior of your users with a granular visitor journey, discovering which channels they come from and when
- Understand drop-offs in a matter of seconds
- Optimize your site for more conversions with the metrics that actually matter
Unlock all this with literally a click of a button!
Plus, thanks to Facebook, Hubspot, Mailchimp, and Shopify integrations, you can even export Oribi events to the platforms you’re already using and increase your performance across the board. Get a 7-day trial and unlock those “Aha” moments by making data work for YOU.
Grow your newsletter 📈
So you got your own killer newsletter, huh? And you’re trying to grow your list, huh?
Tap into your existing list, first! There’s nothing like word-of-mouth and personal recommendation.
That’s why we devoloped Scalemail Referrals. It’s a system designed specifically to be built into your email to encourage your subscribers to spread the word! Use prizes or discounts to sweeten the deal, and watch your list grow.
Click that button to set up a demo.
Watch
It’s Leo season, just so you know.
Facebook Groups are pretty cool (cough, cough, we may have a Group of our own you would enjoy). They bring together like-minded individuals based on common interests. Experts and novices and talk about even the most niche of topics about the most niche of subjects. Facebook has been putting out a slew of group ads to show this. DeafHoops, Drag Queen Beginners, Longboard Family, and Slow Runners Community are just some of the examples they have featured. This one puts into perspective why someone might take up a new interest and join a Group about it. Manifest good intentions out there!
“Humans are incredibly visual and powerful, moving images help us find meaning…video helps capture and contextualize the world around us.”
Dan Patterson
