Top Posts of the Week
- Facebook and Coursera Are Making it Easier for Job Seekers to Master Social Media Marketing Skills
- Instagram may be planning to charge a fee to put links in captions, patent suggests
- 17 Untapped Ways to Find New Content Ideas
- LinkedIn Publishes Updated Guide to its Ad Targeting Options
What We Learned
Monday: Backlinko took us through 17 untapped ways to find new content ideas. Some of these include using Google Image tags, Facebook Ad Library, scanning blog comments, and Product Hunt.
Tuesday: Search Engine Journal talked about auditing Google Ads accounts and gave 4 tips to ensure efficiency. Keep a close eye on location performance, query matching, and check for competition changes.
Wednesday: Hubspot went over how to build a brand through live streaming. A few ideas for live streaming are:
- Announcing brand news and messages
- Holding live interviews
- Hosting webinars
Thursday: Sprout Social listed five stats to improve your 2021 marketing strategy. Key points derived from these stats include:
- People follow brands on social media to stay up to date on new products and services.
- Poor customer service will chase away your social followers.
- Images and videos are a must-have for engaging social followers.
Caitlin asked, “Anyone have resources or suggestions or literally any directional help on writing scripts?”
Mary posted, “IVR messages anyone?…How do I make the IVR fun without annoying the caller?”
Linda wrote, “Just curious, has anyone started to dig into 2021 planning yet and how to tackle two different event scenarios (in-person vs virtual)?”
Nancy wants to know, “Has anybody got any tips for collecting Google reviews? Making it easy for the client and ideas to encourage them to review (other than outstanding customer service of course).”
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What is the average number of social media accounts per internet user?