Be in the Know
- Zuck wrote a long-form post on Facebook (how meta) stating he’s proud of the progress Facebook made in 2018. Read it here.
- Netflix set a record! Over 45 million folks watched “Bird Box,” a Netflix original featuring Sandra Bullock in the first 7 days.
- Smart speakers reached critical mass in 2018, with around 41 percent of U.S. consumers now owning a voice-activated speaker, up from 21.5 percent in 2017.
Never Change Your Bio Link Again
Don’t you hate having to log in to Instagram to change your bio link? Enter LinkTree. Linktree is a free tool for optimizing your Instagram traffic.
Sign up and you’ll get one bio link to house all the content you want to drive traffic to.
What we like: the free version offers a lot of features. It’s very easy to manage.
What we don’t like: the free version includes LinkTree branding and doesn’t allow for email newsletter integration.
This girl is on LinkTreeeeeeee
If you wanna see LinkTree in the wild, check out Alicia Keys IG profile link here.
The Power of Questions
Did you know that Google processes over 40k search queries every second? That’s over 3.5 billion searches per day.
What does that mean for you?
It’s time to optimize your content for questions, duh.
Need some convincing?
- Questions increase your organic search results
- Questions help you learn what your audience can’t figure out and how you can help them
- Questions provide an opportunity for increased engagement on social media
How to discover questions to ask:
- People Also Ask: this is a new-ish feature for Google. If your question is searched enough, you’ll notice the ‘People also ask’ in the search query. This is a great place to gain insight into what people are searching for in your industry.
- Text Optimizer: this tool will extract terms and concepts from the search engine results page (aka SERP) and give you a list of questions you can include in your content.
- Google Suggest: head over to Google and type in “how to.” You’ll likely see a list of random topics pop up. Now type in a question related to your industry. Voila.
Make Room for Color
Parkour is making a comeback. Ok, probably not, but Apple has a way of making things look cool. Check out their newest commercial featuring a massive group of colorful parkour(ers) and runners promoting the iPhone XR display.
Ads from the PastAds from the Past
Aw, Schl*tz. The beer that made Milwaukee famous; Schlitz Beer, 1966.