Be in the Know
- American Airlines starts trialing Google Nest Hubs as translators in its lounges
- Facebook bans deceptive deepfakes and some misleadingly modified media
- Sony surprises with an electric concept car called the Vision-S
- Bluetooth just got its most important update in 20 years
Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020
In case there’s any confusion, we’re big fans of email marketing. It’s truly the bee’s knees of the marketing world. Why? It’s dependable, adds value, and don’t get us started on that ROI. What more can a marketer ask from a platform?
And the wise crew at MarketingProfs totally agree. So much so they published an article to help you boost inbox placement. Let’s get into those tips, shall we?
1. Don’t ambush your mailing lists during peak times. Instead, gradually increase email outreach ahead of major seasons. This approach offers the ability to build awareness, a high likelihood of engagement with new & existing subscribers, and react to metrics in real-time.
2. Don’t send the same email to everyone on your lists. You should leverage the power of audience segmentation. A targeted or personalized approach to email is a great way to keep your subscribers engaged.
3. Don’t suddenly go rogue. It’s fine to get creative and try new things but it’s good business to stick to your brand’s best practices. Think about the Daily Carnage – we throw in some new stuff, test the waters a bit, but we never stray too far from what works.
4. Don’t keep emailing subscribers who aren’t engaged. Practice list hygiene. Our open rates are in the 40s because we do this religiously. We want to keep delivering value to those who want to hear from us.
5. Don’t forget about the competition. Craft compelling subject lines that way yours gets opened over the others. MarketingProfs suggests being friendly, yet direct with factual peek into what’s inside.
Click through to get all the details from MarketingProfs!
Courses we took🤔
Skillshop by Google
Hey folks, Gloria here. Back when I was learning the ins and outs of Google advertising one of the first things I did was get certified.
Listen, there are gurus and an explosive amount of tutorials all sharing the absolute best way to run campaigns on Google. And that was overwhelming.
I turned to Google’s free course because 1 – it was free, and 2 – it’s Google teaching me how to utilize their own platform. That’s like learning business from Warren Buffet himself.
If you wanna get into Google ads, I suggest learning the basics from the source.
Watch
Oikos: Meet Ares
When is the last time your company hired a Greek God?
Everyone has different criteria for what makes the perfect fit for a job candidate, and Oikos Yogurt appears to have found a great fit with Ares, the Greek God of War.
Greek yogurt. Check.
Greek God. Check.
What could go wrong? It’s all Greek to me!
“Sometimes we’re all too quick to count the days that we forget to make the days count.”
Neil Patel
