Q for You
Be In The Know
- Facebook Offers Lucrative Deals to Prominent TikTok Creators, Plans Wider Release of Instagram Reels
- High-Profile Twitter Users Stage Boycott Over the Platform’s Failure to Address Anti-Semitic Content
- Spotify Premium users can now host a listening party with up to five friends — even if they live far away
- Nonprofit Flips Abandoned Prison into Sustainable Farm With the Help of At-Risk Youth and Jobless Veterans
How B2B Marketers Can Get the Most Out of Webinars in 2020
As you’re well aware, many things are still on hold in the world. Most conferences and speaking engagements we looked forward to are postponed indefinitely.
Luckily, we’re great at adapting so we find the workarounds we need for accomplishing our goals – namely webinars. Top Rank Marketing shared on their blog how B2B marketers can get the most out of webinars in 2020.
- Start With Content Research. If you’re planning on delivering something of value, do some due diligence. Find out what exactly will be valuable for the attending audience.
- Reach Out to Influencers. They don’t need millions of followers, but they ought to have clout within their industry. Ask meaningful questions for a substantive discussion.
- Create a Landing Page & Promote. Don’t wait until the last minute. Start getting the word out at least two weeks before your event. Collect sign-ups on your landing page and send it out in your newsletter. Ask some questions or create a poll for your audience on social media so you can build a list of questions they’re interested in.
- Change Up the Format. There are so many webinars happening every day, so you must cut through the mix. Instead of a panel or a Q&A, try something where a panel works together and creates something, or break up the session with pre-produced video content.
- You Don’t Have To Be Live. Putting together your webinar ahead of time allows for a more polished product when you broadcast. Attendees will appreciate the production quality, and you won’t have to worry about live tech glitches. You can still do a Q&A after your content broadcasts or you can have a live chat during the stream.
Check out the rest of these webinar tips from Top Rank Marketing.
EOS Webcam Utility
Live streaming, webinars, and video chats are nothing new, but the frequency in which we use these services has increased greatly. Some devices don’t produce a quality image on your end, and perhaps you’re looking to change that without dropping top dollar on a new webcam.
EOS Webcam Utility allows you to repurpose a variety of Canon EOS and Powershot cameras into exceptionally capable webcams. You and your viewers will notice a huge bump in quality. It works for both Mac and PC, so get started and instantly improve the quality of your streams with friends, family, clients, webinars, and anything else.
EntreLeadership Episode #385: Bruce Daisley—Rediscovering the Joy of Work
Former Twitter Vice President, Bruce Daisley thinks we must do more to ensure workers are emotionally invested in the work they do. Learn more about Daisley’s findings on what promotes happiness in the workplace and why it makes for better collaboration and a stronger bottom line.
Watch
One of Us
Love them or hate them, parking garages sure are accommodating. They get you right where you need to go without trekking too much further to your destination. Just take it easy on the turns or you’ll be met with the unforgiving tire screech.
Kia put together this ad demonstrating the ease of finding your car once you’ve lost it in the garage. In this particular parking structure, we encounter an array of characters stuck for decades since they never found their own cars. Should have made a note…
“Marketing is no longer about the stuff you make, but about the stories you tell.”
Seth Godin
